Fertility treatment, a fish smoker, a "big shed", $200 worth of lavender, a fridge too big for the kitchen, gastric bypass surgery, bagpipes, a land yacht, and a stainless steel pedal bin were all on the shopping lists.
Bigger purchases included a restaurant and the next door neighbour's property.
Another winner took a holiday to go buffalo hunting in Australia, and one said his wife treated herself to a pair of Prada shoes - "but they gave her blisters and she's never worn them again."
Ms Jones said it was impossible to predict how tomorrow's winner would react to such life-changing news.
"You have all extremes. Some people arrive at New Zealand Lotteries complete with champagne and video cameras and want to record the whole experience.
"Other people ring us up, make arrangements for it to be claimed in complete privacy, and are very worried about their privacy."
That spectrum of reaction was illustrated in another survey of 100 big Lotto winners in 2010, which asked what was the wildest thing done after winning.
Had a beer, kept working six days a week, bought a PlayStation, had a big feed of fish and chips, got drunk, and used the mini bar in a hotel were the more feet-on-the-ground responses.
A rugby fan toured South Africa and watched the All Blacks play the Springboks; another took a weekend trip to the United Kingdom to watch Manchester United play Liverpool.
Others bought diamonds, bungy jumped, told their sons they could make them millionaires, and worked for two days before "letting out a roaring scream at morning tea".
And with the stakes so high, the Lotteries Commission says anyone in a syndicate should set down on paper exactly how winnings will be shared.
"If you haven't put your money in this week, are you still in with a chance for the prize? It doesn't matter if you're winning $20, but it matters a lot if you're winning $22 million."
Ms Jones said some winning syndicates had been keen not to have any publicity because a member had recently pulled out.
"We have had syndicates where everyone apart from one person in the office has won. So those are very difficult situations."
LET IT SOAK IN, WARNS $5.5M LOTTO WINNER
A Powerball winner who won $5.5 million on New Year's Eve says whoever picks up all or a share of the $22 million should try to keep their feet on the ground.
The Aucklander and his partner, who do not have children, have quit their jobs and are living comfortably off the interest of what remains of their winnings.
He told the Herald that realising he had the winning numbers was "unreal".
"It's very hard to explain. It was almost like I was floating on a cloud, for days if not weeks. I still have moments where I look back on that moment."
Besides paying off the mortgage and buying a car they had not spent much of the winnings and were taking time to consider the future.
"We are still living like we did before. However, in the back of our minds we know we are in a more secure position.
"By leaving [the winnings] in the bank until we work things out, you see the interest returning.
"Now we have paid our home loan off, the interest is enough to cover living expenses and some."
The pantry was not now stocked with gourmet food and the wardrobe was not filled with designer clothes.
"Why change and be someone you're not, when you can stay true to yourself and be the person you are?"
He wished tomorrow's winner or winners all the best.
"But don't rush into anything - think before you do anything ... let it soak in, make a plan. It sounds simple, but it's not. Take your time."
LUCKIEST STORES
More than one Powerball win
$13.6m
Countdown Lynfield
(3 winners)
$13.3m
Manukau City Lotto (3 winners)
$18.1m
Countdown Rotorua (2 winners)
$15.5m
Camera & Printz Westgate (2 winners)
$9.5m
Mairangi Bay Dairy & Lotto
(2 winners)
$8m
Dawson Rd Superette Manukau
(2 winners)
HOW WINNERS CELEBRATED
* A beer/glass of bubbly
* A big feed of fish and chips
* Weekend trip to watch Manchester United
* Bungy jump
* A scream of joy at work
WHAT WINNERS BOUGHT
* Dentist work
* Fish smoker
* Land yacht
* Bagpipes
* The house next door
Source: Lotteries Commission.
