By the time children are old enough to read charts, the chances of successfully treating a vision problem had dwindled.
Undetected amblyopia, or lazy eye - the most common cause of poor vision in New Zealand children - could become permanent.
Another issue was that current exams weren't proving effective enough in diagnosis; one recent New Zealand study showed that 30 per cent of children aged between three and five years old who were referred for further testing didn't actually have vision problems.
Dr Turuwhenua's project, funded by an almost $1 million grant from the Ministry of Business, Innovation and Employment, would focus on detecting a giveaway eye movement that could be used to indicate visual function. This was the reflexive, involuntary eye movement called optokinetic nystagmus, or OKN.
"The presence or absence of the response can be used as a tell-tale sign of good or bad vision, and it's been established as such in clinical practice for a long time."
The diagnostic tool the researchers aimed to create would present young children with patterns that drifted across a screen before them, allowing doctors to quickly and easily assess their response with the aid of a computer-driven camera.
"The technology itself ... could be a handheld device that's the size of an iPad, or it could be something like a laptop. The key thing is that we get in nice and early and detect these problems - the younger we can do it, the bigger the gain."