Mike Hosking welcomes you to Supersize SME – a slick, bite-size podcast jam-packed with hot tips for growing your business from New Zealand's best-known entrepreneurs and business leaders.

Brought to you by Newstalk ZB and BNZ.

Episode Six: Knowing Your Customer.

'Knowing your customer' is a mantra of good business. It's easy to say but hard to do well. Hear from Roger Holmes (Stolen Rum and Serious Popcorn), Amber Coulter (TRA - The Research Agency) and Sam Stuchbury (Motion Sickness) on how to get to know your customer better and why it's critical to grow your business.

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