Leading streetwear brand ilabb is the label of choice for extreme sports fans across New Zealand. With three retail stores, a huge online presence and wholesalers across the country, ilabb is hungry for more success. Watch their pitch to the Supersize SME panel.

An apparel and accessories street-wear brand, founded in 2007 by motocross racers Matt Saunders and Seadon Baker and now run day-to-day by Saunders and COO Jeremy Johnston, ilabb has 25 employees, more than 75 wholesalers across NZ and Australia, three retail stores, and an online store.

Baker is now based in the US working on the distribution there and ilabb invest heavily in sponsoring a team of global athletes, from mountain bikers and motocross riders to drift-car racers and free-skiers.

The ilabb range includes products such as tee shirts, hoodies, dresses, shorts, denim, athletic wear, watches, shoes, eyewear, caps, swim wear and Johnston says: "We make street fashion for people with active lives."


Through their collaboration with this 'ilabb family', which they treat as more than just sponsorship, ilabb reaches a combined social media audience of over 5 million.