Support for mums

THE NEW NORMAL: Lactation consultant Jackie Wheeler wants breastfeeding mums to know what support is available. PHOTO: SUPPLIED

Misinformation and a lack of support are two of the main issues frustrating breastfeeding mothers, according to a local consultant.

Jackie Wheeler has been a lactation consultant for more than 20 years, having run her own business for the past five years.

She said although mothers were being told breast was best, they weren't being given the right information on how to seek help.

"These women aren't told where to go and they aren't aware of what places can help. They often go to someone they think can give the right advice but, often that's not the case."

She said mothers should be seeking help from those who specialised in breastfeeding.

"Lactation consultants ... that's all we do. And it gets frustrating hearing these issues because we are up-to-date with the latest training and we have the right experience."

Mrs Wheeler has heard of women being told they are "not a good cow" or just "aren't supposed to breastfeed".

"This is so wrong. Breastfeeding is quite natural but there is so much pressure, people are going into it scared. It really bothers me because women are powerful and we can cope."

Breastfeeding offered plenty of benefits including a strong bond between the mother and infant, and extra security for the baby, she said.

"That first milk, the colostrum, is vital. Breast milk is designed for babies and we want people to start seeing it as the norm."

Mrs Wheeler said new mums often felt isolated but she wanted them to know they were not alone.

"We've often seen the same problem they're having 10 times that week ... everyone has issues, it's just about having the support to work through them and most we can."

This week is World Breast Feeding Week and the theme for this year is that breastfeeding is "a key element in getting us to think about how to value our wellbeing from the start of life, how to respect each other and care for the world we share".

In conjunction with this, the Big Latch On will be held in various places across the country tomorrow.

The Palmerston North event is being held at CCC, 54 Pascal Street from 10am to 12pm. This event is aimed at providing ongoing support and promotion of breastfeeding.

Breastfeeding support:

Jackie Wheeler www.breastfeedingmanawatu.com.

Palmerston North La Leche League www.lalecheleague.org.nz/palmerston-north

Community Birth Services, Jacquie Nutt 022LATCHON