She has a background in youth work and more recently has been putting time into her three younger children.
Everyone at Pregnancy Choice Palmerston North and Re:store, including King, are volunteers.
Re:store sells clothing, linen, toys, shoes, books and kitchenware. There is also a koha coffee lounge and children's play area. King says customers love the way the shop is set out.
She spent a long time looking for suitable premises. "It's lovely to be central, it's lovely to be part of that bring back Broadway campaign, bringing some more life to Broadway. It's been so quiet for so long."
With Orphans Aid a little further up Broadway and Be You around the corner in The Square, there is now a destination strip for op shoppers.
In 2013, Tetley-Jones opened the first Pregnancy Choice in Tauranga. She said then that pregnancy could be a scary time, even for women who had support. "For those women who don't have the support it can be a really difficult time for them. We are here to offer support and help them through a tremendously difficult situation."
She believed there was insufficient information available about adoption and fostering, which she hoped to address.
"For a lot of women, the first reaction is panic, then 'what am I going to do about this?' We say let's just sit down and talk about this."
She said many women felt pressured to make a certain choice by families and partners. "We aren't going to set ourselves up as being for or against certain options and want to keep out of the pro-life/pro-choice debate and avoid the labels. Our goal is just to help the women who need it."
• Re:store is open Tuesday to Friday 9.30am-4.30pm, Saturday 10am-3pm. Pregnancy Choice can be contacted on 022 3456 180 or kukunetangakowhiripn@gmail.com.