"There is an abundance of encouragement and inspirational talk.
"This is a perfect place for me to reinvent myself."
Verve had its genesis from the Curves women's gym closure in Hokowhitu.
Lois Fee was a member at Curves and was approached to take over the franchise.
However, the financial risk was too great, and with two other gym members, Lois formed an incorporated society and opened Verve.
Lois sees the benefits of having contact with a community of women through the exercise offered and another reason to be not-for-profit.
A registered nurse, Lois worked with Star Three, a rehabilitation unit for those aged 18-65, at the Palmerston North Hospital.
"I saw Peggy at Curves and marvelled at her progress and determination.
"From the rehabilitation of those I worked with from 2002-2010 at the hospital, I know the effects of exercise in a multitude of ways."