"In developing the festival we have been thinking 'hyper-local'; how can we produce a world-class event - an event that also has as many local people, local faces, local content and local stories as possible?" artistic director Kane Forbes says.
The festival has been made possible by funding from key partner, the Palmerston North City Council.
Councillor Rachel Bowen says there is a real appetite "for something new, something different, something grassroots, something that plays to our strengths, something that showcases our talents".
Bowen, chairwoman of the council's Arts, Culture & Heritage Committee, says the festival will "showcase how we work together".
Festival passes and the full festival programme can be found at www.papaioeafestival.com.