The rewards range from a video shoutout and a knitted heart to products and discounts. But the goal is the same - to raise a minimum of $10,000 to help Palmerston North start-up Cutly take steps to mass production of its shaving creams.
Cutly wants to hire Auckland's Shieling Laboratories to undertake a three-month study of the viability of mass production. Paying Shieling without it producing stock to sell is an expensive but necessary step, director Pradeep Chhetri says. Each shaving cream scent needs to be tested individually.
Cutly has been selling its natural all-purpose shaving creams online for about six months, producing 500 units a day in Palmerston North. Mass production and certification will help it get its products into supermarkets and pharmacies.
Chhetri says the company has received positive reviews of its products and has advocates trying to get shavers to switch from United States products to Cutly.
"There's been a really good amount of interest. It's time to step up gears."