Who knows about you? If I was looking for what you offer, would I find you? Do you promote yourself where your potential clients look?
I looked for a local Google specialist this week and couldn't find one. I wanted someone who I could talk to, who could put tech speak into layperson's terms and could get a result. When I was searching I wanted a solution NOW and was very willing to pay for it.
I ran a website audit on thinkright.co.nz using one of the online tools. I find it is a useful way to keep a finger on the pulse of our website effectiveness. Our Google My Business (GMB) page result was inconsistent again. I say again as this inconsistency has been coming up for a couple of years.
My internal niggle that something was broken reached the point of wanting to give our website a through going over. This is not my skill set. This is also not the first time I have gone down this road. Previously though, it all just gets too hard and I park the whole exercise, convincing myself it is really not that bad.
How often does the urgent drown out the important? What challenge do you have in your business at the moment you know you are avoiding?