Jerry Pickford, who has taken part in the campaign for the past five years, was brave enough to lose his six-month-old beard as well as his hair.
"This year I am doing it for one of the members in my rugby club who has leukaemia. I don't mind losing my beard or hair ... it's a great cause."
Rodney Wayne's hairdressers were on-site to provide the haircuts while a small crowd gathered to cheer on those taking part. The week-long campaign, ending on April 7, has so far raised more than $750,000 across New Zealand. Farmers, who held 21 events throughout the country, is among the top ten businesses having collected more than $74,000 for the charity.
Approximately six New Zealanders are diagnosed with blood cancer every day. Funds raised from these events will go towards supplying patients and their families with information, vouchers, counselling and support groups.
If you, or someone you know, needs to be receiving support from Leukaemia and Blood Cancer New Zealand's patient services, please contact their toll free number on 0800 15 10 15.