NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Manawatu Guardian

Art Deco: The story behind the style

Kem Ormond
By Kem Ormond
Features writer·Napier Courier·
4 Jun, 2023 01:55 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The former T&G Building, now The Dome, is the go-to backdrop for selfies during Napier's annual Art Deco festival. Photo / Hawkes Bay NZ

The former T&G Building, now The Dome, is the go-to backdrop for selfies during Napier's annual Art Deco festival. Photo / Hawkes Bay NZ


Opinion

Art Deco, sometimes referred to as Deco, is a style of visual arts, architecture and design that first appeared in France just before World War I.

Its name was derived from the Exposition Internationale des Arts Décoratifs et Industriels Modernes, held in Paris in 1925, where the style was first exhibited.

Art Deco influenced the design of buildings, furniture, jewellery, fashion, cars, cinemas, trains, ocean liners, and everyday objects such as radios. It is a modern art style that attempts to infuse functional objects with artistic touches.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The distinguishing features of the style are clean shapes, often with a streamlined geometric look. Simple decorative themes include sunbursts and fountains, skyscraper shapes, and symbols of speed, power, and flight.

Art Deco in America

Art Deco developed into a major style in the 1930s and the Chrysler Building in New York, which was designed by William Van Alen, a French-trained American architect.

Advertisement
Advertise with NZME.

Financed by Walter P Chrysler, founder of the automobile company that bears his name, this iconic skyscraper has been built with architectural details that reference Chrysler products.

This includes the building’s gargoyles, modelled on the Chrysler hood ornament, and details along the exterior of the 31st floor that are reminiscent of radiator caps . . . how clever is that!

There are seven arched crowns at the top, each of which bears a distinctive sunburst pattern for which the Art Deco style is known for.

The arches of the shimmering spire evoke spinning chrome hubcaps as well as rising suns.

The geometric quality of the crown reflects streamlined, machine-age elegance, so typical of American Art Deco.

Napier

Napier’s world-renowned collection of Art Deco buildings owes its existence to the 7.8 magnitude earthquake that devastated the Hawke’s Bay region in February 1931.

You'll feel a million dollars cruising past Napier's architectural gems on an Art Deco Trust Vintage Car Tour.
You'll feel a million dollars cruising past Napier's architectural gems on an Art Deco Trust Vintage Car Tour.

The main reason why Art Deco was chosen for the rebuild was because it was fashionable, and Napier wanted to be modern.

Every year in February, Napier steps back in time and celebrates what life was like between 1920 and 1940 as part of the Art Deco Festival Napier. Surrounded by Art Deco architecture, this sets the scene for the most magical immersive celebration of the year.

Appreciating Art Deco

Advertisement
Advertise with NZME.

I remember when my parents bought a new lounge suite. Happy to receive the old one, I never appreciated the style and design of it as being Art Deco. Collectors now would give an eye tooth for that suite. It is now probably reupholstered and sitting in someone’s lounge being enjoyed.

My grandfather was a cabinet maker and I watched him produce beautiful tabletops with Art Deco-styled wooden inlay, which turned a plain-looking table, into something stunning and original and very Art Deco.

The clothes

Furs, felt hats, boaters, braces, double-breasted jackets, flapper dresses and eye-catching Art Deco brooches or strings of pearls made the Art Deco era come alive.

Art Deco fashion introduced geometric shapes and long lines, bias-cut dresses, and exaggerated accessories. Black, gold, and silver with pops of blue, orange, and yellow made up the Art Deco fashion colour palette.

The revival

Advertisement
Advertise with NZME.

Although the style went out of fashion in most places during World War II, beginning in the late 1960s there was a renewed interest in Art Deco design. Into the 21st century, Art Deco has continued to be a source of inspiration in such areas as decorative art, fashion, and jewellery design.

Save

    Share this article

Latest from Manawatu Guardian

Manawatu Guardian

White-tailed spider bite leaves man in hospital for a month with deadly infection

02 Jan 04:00 PM
Manawatu Guardian

Police appeal after woman shot in Palmerston North

16 Dec 08:35 PM
Manawatu Guardian

All Black's legacy lives on at Romney Lane Homestead

13 Dec 04:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Manawatu Guardian

White-tailed spider bite leaves man in hospital for a month with deadly infection

White-tailed spider bite leaves man in hospital for a month with deadly infection

02 Jan 04:00 PM

Andy Stewart pushed on with his motorbike trek despite his growing pain.

Police appeal after woman shot in Palmerston North

Police appeal after woman shot in Palmerston North

16 Dec 08:35 PM
All Black's legacy lives on at Romney Lane Homestead

All Black's legacy lives on at Romney Lane Homestead

13 Dec 04:00 PM
Three men to appear in Palmerston North court on drugs and firearms-related charges

Three men to appear in Palmerston North court on drugs and firearms-related charges

11 Dec 04:27 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Manawatu Guardian e-edition
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP