The central city Is a fashion lovers’ playground, if you know where to look.

The Fashionable

For a little vintage, Vulcan Lane's Magic Hollow is your new best friend. Stocking American labels like Ralph Lauren and Tommy Hilfiger, this laneway store is an old school-gem. For the shoe-obsessed, REB's flagship store on High Street's exclusive selection of footwear will ensure you're appropriately shod. Avant-garde and chic, if you're in need of a bold statement piece or a luxurious accessory, WORLD's Britomart store is a must-visit.


"It's my birthday tomorrow so I bought myself these."

The Basics

If you need to stock up on some international streetwear brands,Edit., has you covered, while Huffer's infamous range of streetwear is a staple in any Aucklander's wardrobe. For a splash of international style, hit up designer store Fabricfor a little Comme des Garçon or Ksubi.


"Where I made a wishlist."

The Beauty

Take your shopping spree skin deep and treat yourself at one of the central city's top skincare and makeup spots. If it's creams, lotions or soaps you're after High Street's, Aesop is a must-visit, while makeup-experts will be in heaven at Mecca Maxima on Queens Street. Strapped on time and need a little bit of everything? Smith and Caughey's range of brands has you covered, stocking Esteè Lauder Kiehls, MAC, Benefit and everything in between.


Serious shopping mode

Share what you love most about the heart of your city #heartofaklcity. Explore more at