NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Would you pay $20 for this avocado on toast from a cafe?

By Vanessa Brown
news.com.au·
18 Sep, 2018 05:48 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Woman slams a cafe in Melbourne after they served her a DIY version of avocado on toast. Photo / Instagram

Woman slams a cafe in Melbourne after they served her a DIY version of avocado on toast. Photo / Instagram

Well, this menu item just took hipster to the next level.

A woman has posted to Instagram a photo of her very minimal breakfast order, venting her frustration over the price tag and the DIY element of her dish.

Jess McGuire, who works as a freelance journalist and radio presenter in Melbourne, said she was pretty annoyed by what landed on her table after handing over $18 for avo and feta on toast.

"For that money I didn't think I'd assemble the dish myself," she told news.com.au.

"It was funny, but a ridiculous dish to serve. I prefer my food constructed and I made the assumption that's how it would be served."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This happened to me five hours ago and I’m still furious pic.twitter.com/0OXyhscz5y

— Jess McGuire (@jessmcguire) September 16, 2018

Ms McGuire's dish from Melbourne's Kettle Black cafe included two slices of toast, half an avocado, a slab of feta cheese, a wedge of lime and a sprinkle of kelp salt.

Her post on Instagram, which has received hundreds of comments and likes, showed how the order was plated.

"I'm not sure you guys will ever fully understand the level of annoyance I felt being handed this alleged 'avocado toast with feta' breakfast that cost $18 today. 'Pretty deconstructed, isn't it?' I dryly remarked to the waitress, to which she smiled enthusiastically and nodded." she wote. "What f**king next. Being handed an avocado seed and told to farm the land and grow my own crop over several years before returning to the cafe to finally enjoy my breakfast?

Advertisement
Advertise with NZME.

"Eighteen dollars what a privilege there goes the dream of a mortgage lol the boomers were right."

"What a load of wank," one commented.

"Big profit margin on that there plate!," another added. "It's gotta be some sort of sick social experiment … I'd be fuming too."

Speaking to news.com.au, cafe manager Tim James said the avocado on toast was one of their most popular menu items.

Discover more

Lifestyle

Owner calls out 'entitled' customer after bad review

19 Sep 11:02 PM

"This is how we have served it from day dot, which is four years ago," he said. "It's half an avo in the skin, which pays homage to the avocado and the farms.

"Then you make it yourself, and design your breakfast your own way. We have some citrus on the site and you can add whatever you like."

Speaking of Ms McGuire's reaction to the dish, Mr James said every customer had a "different expectation".

"You can't please everyone," he said. "We can add things if they are not happy, but we have served it like this for four years and it is one of the most ordered dishes on our menu."

Ms McGuire said she didn't complain to the cafe owner, and will "write it off as experience".

Earlier this year, a cafe in Newcastle on the NSW mid-north coast was slammed for serving a $7 Vegemite toast.

Advertisement
Advertise with NZME.

Instead of serving the toast with the condiment on the side, the $7 dish was served on a wooden board. The chefs quenelle the butter and pop it beside the toast, with a dainty little microherb leaf resting on top.

Finally, they get a great big blob of Vegemite and smear it over the board.

Newcastle local Huon Oliver posted a photo of the dish on Instagram.

"Gourmet vegemite on toast. This is just ridiculous!" he captioned the photo. "Tasty but ridiculous."

"This is not on. This upsets me," one person commented. "Seriously??? Hahahaha by the time it gets to your table the toast will be cold … dry veg toast," wrote another.

"The toast would be well cold by then, the butter wouldn't melt. What a s**tfight," another person said.

Advertisement
Advertise with NZME.

Core Espresso's manager Emma Reid said there was a thoughtful reason behind why they served toast that way.

"If someone orders toast and they want Vegemite, we want to make sure it is presentable and that there is enough Vegemite on there. We don't skimp on Vegemite," she told news.com.au.

"Even though they're only ordering Vegemite on toast, we want our customers to know a little bit of care is being put into the dish. It's nice to put a nice quenelle on the plate," she said.

— with Rebecca Sullivan

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

18 Jun 05:00 PM
Lifestyle

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
Lifestyle

How healthy is chicken breast?

18 Jun 06:00 AM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

18 Jun 05:00 PM

Plus, Beauden Barrett's new side hustle.

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
How healthy is chicken breast?

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
I thought I was a ‘moderate’ drinker until I started tracking my alcohol

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP