The World team at the T-Shirt Launch at the World store in Britomart.
The World team at the T-Shirt Launch at the World store in Britomart.
Three iconic hairdos are being celebrated in a series of limited edition T-shirts for this year's Shave for a Cure campaign.
The T-shirts, sporting images of Danny and Sandy's dos from the musical Grease, David Bowie's 1970s mullet and artist Frida Kahlo's trademark bun were designed by Sam Yong, whoillustrated double-Grammy winner Lorde's EP, The Love Club.
T-shirts sporting images of Danny and Sandy's dos from the musical Grease, David Bowie's 1970s mullet and artist Frida Kahlo's trademark bun designed by Sam Yong.
The T-shirts are a collaboration between World and Leukaemia and Blood Cancer New Zealand (LBC).
Shave for a Cure is LBC's annual fundraising event, in which thousands of people pledge to shave their heads in exchange for donations from family and friends.
The $40 T-shirts challenge wearers to "use their hair for good" during Shave for a Cure Week which runs from March 17-24.
They are sale in all World outlet stores and on the World online store.
World are also designing an exclusive 'Brave' T-shirt which will be available in late February for the first 500 people taking part in Shave for a Cure who raise over $500.
"World are honoured to have the opportunity to work with this important charity and create something that we hope people are proud of and find fun to wear, figure out who the hairdo belongs to and choose your favourite," World's Benny Castles said.
