NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Lifestyle

Woman shocked after her photos were used in 'body-shaming' diet advert

NZ Herald
28 Oct, 2018 08:42 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
A woman who makes parody photos for Instagram was shocked when she found out her pictures were being used to promote "body shaming". Photo / Celeste Barber / Instagram

A woman who makes parody photos for Instagram was shocked when she found out her pictures were being used to promote "body shaming". Photo / Celeste Barber / Instagram

A woman has been left horrified after she discovered her photos had been used as "before" images in a diet advert.

Comedian and actress Celeste Barber made a name for herself posting parody photos of herself on Instagram, but her images have since been taken without permission and plastered all over a weight loss product that is described as promoting "body shaming".

The advert was for adhesive slimming patches being sold on Wish Shopping.

The promotion uses an image of Barber in her underwear leaning over a bathtub as a "before" shot, next to a slim model leaning over a bath for the "after" shot.

The second image shows a parody image of Barber attempting to seduce a man - which again shows her in her underwear.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

In the ad, the man they showcase her with looks unimpressed by her figure.

Naomi Campbell and Skepta then feature in the "after" shots.

Despite the fact that the "before" and "after" pictures clearly feature completely different people, the advert claims to be showing the results of a diet patch.

Advertisement
Advertise with NZME.

Eagle-eyed shoppers soon spotted Barber on the commercial, with one person tweeting:

"Did you know some company on @WishShopping is using your photos to sell diet patches??

"I love how funny your photos are but I figured you should know!"

@celestebarber_ Did you know some company on @WishShopping is using your photos to sell diet patches?? I love how funny your photos are but I figured you should know! pic.twitter.com/9cv0sWGfQl

— April Singleton Dunn (@ape1ton) October 22, 2018

After being alerted to Wish Shopping's advert, Barber tweeted the company, slamming them for stealing her images and using them to sell body-shaming products.

Discover more

Opinion

Sideswipe: Things to do today...

17 Aug 05:00 PM
Lifestyle

Woman hilariously recreates celeb Instagrams

30 Jul 01:33 AM
Lifestyle

The truth about 'healthy' Buddha bowls

05 Nov 08:01 PM
Lifestyle

Takanini man shares his incredible weight loss story

05 Nov 08:08 PM

"Hey @WishShopping what's this all about? You can't use my photos especially to sell body shaming products."

Hey @WishShopping what’s this all about? You can’t use my photos especially to sell body shaming products.m! https://t.co/fsL4hWHRwr

— Celeste barber (@celestebarber_) October 22, 2018

Barber's fans have since leapt to her defence, saying "that's appalling!" and "they've taken your brilliant irony and they're using it to make money".

The slimming patches page on Wish has since been taken down.

Barber has more than 5 million Instagram followers after making a name for her parody fashion shoots.

View this post on Instagram

Minding all the shit while your husband looks for a park. #celestechallengeaccepted #celestebarber #funny #emrata

A post shared by Celeste Barber (@celestebarber) on Oct 9, 2018 at 4:38am PDT

View this post on Instagram

Sometimes you've gotta put on your daughters swimmers and show the world what you're packing. #celestechallengeaccepted #celestebarber #funny #jlo

A post shared by Celeste Barber (@celestebarber) on Sep 30, 2018 at 3:14pm PDT

Save
    Share this article

Latest from Lifestyle

Lifestyle

TVNZ star Jenny Suo on pregnancy joy after fertility struggles

Premium
Lifestyle

Advice: Why is my family avoiding me after I cut off contact with my father?

Lifestyle

Easy chicken tray bake recipe for versatile, year-round dining


Sponsored

Sponsored: What have you missed? Tips and tricks for home DIY

Advertisement
Advertise with NZME.

Latest from Lifestyle

TVNZ star Jenny Suo on pregnancy joy after fertility struggles
Lifestyle

TVNZ star Jenny Suo on pregnancy joy after fertility struggles

She and her partner share their emotional journey to becoming first-time parents.

09 Aug 05:00 PM
Premium
Premium
Advice: Why is my family avoiding me after I cut off contact with my father?
Lifestyle

Advice: Why is my family avoiding me after I cut off contact with my father?

09 Aug 06:00 AM
Easy chicken tray bake recipe for versatile, year-round dining
Lifestyle

Easy chicken tray bake recipe for versatile, year-round dining

09 Aug 03:00 AM


Sponsored: What have you missed? Tips and tricks for home DIY
Sponsored

Sponsored: What have you missed? Tips and tricks for home DIY

03 Aug 07:46 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP