Woman outraged at post office's boys and girls' birthday cards

The post office has blue cards for "male" customers and pink cards for "female" customers. Photo / Twitter

A British woman has taken to social media to express her outrage over the local post office labelling blue birthday cards for boys and pink birthday cards for girls.

Rhian Davies, from Manchester, says it is a "pity" that the post office feel "the need to have male and female cards".

Pity that the @PostOffice feel the need to have male and female cards. Can't we just #lettoysbetoys ? @lettoysbetoys @manvspink pic.twitter.com/rX0F1JRvwT

— Rhian Davies (@trianglegirl) September 26, 2017

She tagged the campaign "Let Toys be Toys" which aims at promoting gender neutral toys for children, to prevent stereotyping at an early age.

Speaking to the Manchester Evening News, Jess Day, a campaigner for "Let Toys Be Toys" said restricting children's choices can limit their development.

"A card should be a fun personal message, so it's a shame that so often the choices seem to boil down to a load of boring stereotypes," she said.

"There's been plenty of research to show that children take very seriously messages about what girls and boys are supposed to like, and be like, and that these stereotypes limit their choices and chances to develop."

The post office responded saying that the signage reflects their attempt to make it "as easy as possible for customers to select cards for a wide range of occasions".