"Yes, it's very late at night as I type this but I do so as a reminder that the innocent people that are being put in these memes are probably up just as late scrolling through Facebook and feeling something that I wouldn't wish on my worst enemy.
"No matter what we look like or what size we are, at the end of the day we are all human. I ask that you keep that in mind the next time you see a viral meme of a random stranger. At the time you might find it hilarious but the human in the photo is probably feeling the exact opposite. Spread love not hurtful words via a screen."
The BBC has reported that Facebook has been shutting down the groups responsible for circulating the sinister memes.
- nzherald.co.nz