Villa Maria wines.
In a fast-evolving digital world with a colossal number of images hurled at us every minute, it's important to make sure your product or service gets noticed.
Ever aware of developing trends, and with a reputation for innovation and creativity, the people at Villa Maria have given their wine label
yet another subtle makeover.
"We're starting a new era by giving an old favourite we've loved and cherished for the past 50 years a fresh new look," says owner and founder Sir George Fistonich. "It's always dangerous and fraught with potential problems but you've got to move on."
Villa Maria celebrated its 50th vintage last year and wanted to start the next 50 years with a fresh new look. So, from the landmark 2013 vintage onwards, a new logo and label design will appear on all wines.
It's a cleaner, more modern look. The job of reinventing the winery's logo and label was given to Kiwi multimedia designer, Aaron Pollock, who has returned to New Zealand from New York.
