Herzog brings a zeal, tenacity and enviable winemaking history to the task - his family has made wine since the 15th century.
He and wife Therese were drawn to New Zealand because of its beauty and Marlborough in particular, because of its reputation and similar growing conditions to areas of France's Bordeaux region.
Herzog picked up valuable lessons making wine in Europe, especially Switzerland, where often it's a short growing season because of the cold. As a result, he's a huge fan of cropping the vines lightly to ensure quality, highly concentrated grapes.
It's not all about volume, but rather about determining a premium product by controlling what happens in the vineyard. Attention to detail is paramount and this is one of the reasons the wines are highly sought-after.
Don't expect cheap - and don't look for the wines at your local supermarket. Excellence comes with a price.
Recommended
2012 Hans Herzog Gruner Veltliner – $44
A Rolls Royce version of a relatively new varietal enjoying considerable success in New Zealand. It has the Swiss attention to detail, producing a complex, vibrant and flavoursome beauty with typical quince, pear and yellow stone fruit characters.
2009 Hans Herzog Pinot Noir – $49
Not a shrinking violet, and one that should really develop even further with age. Savoury and spice with red fruit flavours and a quiet complexity that keeps you guessing. Delicious.