Sneezing on the motorway
It's very seldom in life that we're allowed to control a 1-tonne metal machine travelling at terminal velocity. Wait, no it's not, it's every day, in the car. It's one of life's little quirks: we know we're fallible, capable of drunk tweets and putting our wallets in the microwave, but somehow we feel comfortable in charge of heavy machinery. There is no better reminder of our human frailty than a sneeze on the motorway. You feel it coming and your life flashes before your eyes, particularly the part where someone told you it's impossible to keep said eyes open during a sneeze. Your eyeballs pop out or something. You have the choice between being uncontrollably blind for a moment while travelling at 100km/h or having your eyeballs on your cheeks, which also sounds like an unsafe driving practice. You think of all the intense, limb-flailing sneezes of your life and wonder how you're not going to swerve violently off the road. Then you sneeze, it's over, you're safe; except for the fine film on the windscreen and the wet, snuffling knowledge the tissues are out of reach.
Spotify
How great are music streaming services? No more albums to buy, a world of artists to discover, everything you like at your fingertips. But what do you like? Something about endless choice makes you unable to remember any songs. You must have liked music at some point or you wouldn't have all those Moby CDs, but an empty search bar yawns before you, an abyss of the self, reminding you just how uncool you are. Spotify knows we're like this, which is why it makes so many of its own playlists, mercifully filling the aching gaps in our musical vocabulary.
Sure, you have to listen to what seems like 10,000 versions of the same droning acoustic indie folk-pop lament, but it's a small price to pay to pretend you have musical tastes ($14.99 a month).
Little empty shops
Sometimes you'll be browsing in an unfamiliar area and you'll suddenly find you've wandered into a little shop. And you're alone. At this point you realise that the shop is silent, without background music, not even a Spotify acoustic indie folk-pop playlist to drown out the shuffle of your feet and surprisingly loud breathing. The shop stocks things you're not interested in, or things that you are interested in but are staggeringly expensive. You've been seen by the assistant, so you have to pretend to have an admiring sift through the stock while making a subtle loop back towards the door. The shop could sell nothing but devices for getting the duvet back in the cover and you'd still be yelling "Thanks!" over your shoulder as you sprinted out the door.