• We can keep age at bay. We don't have to give into middle age, and a bit of vanity goes a long way. If you keep slim, look after your skin, buy some teeth whitener, trim that nasal and ear hair and slip in some sly Botox, then you'll look younger than those frazzled thirtysomethings with their small children and vast rents (see above).
• We understand the modern world. How many boomers know how to use smartphones properly? About five. But we in our 40s, brought up on the early days of home computers, don't find tech a challenge. We're as nimble on our iPhones as teenagers, and we don't get confused by the remotes for our smart TVs.
• Finally we're starting to be taken seriously. By now, most of us are at least boss of something. People listen to our opinions as we're old enough to be experienced but not so old as to be dismissed as yesterday's men and women.
• We enjoy better health than previous generations. Laugh all you like at middle-aged men in Lycra, but the average 40-something is in a lot better shape than his father was at the same age.
• We have more money. This isn't to brag, but a statement of fact. Unless you've had some bad luck, your income should be approaching its maximum. Filling up the car, while painful, doesn't seem to bankrupt you as it once did, and you're not quite so worried about whether a bottle of wine is slightly over $10. And doesn't Samoa look worth a visit?
• We know what we want. We're pretty sophisticated and we have honed our tastes and desires. We no longer have to "give it a go", and try silly things such as outdoor Shakespeare or bungee jumping, because we know they are not much fun.
• We're not socially needy. In previous decades, we were frantically running around trying to develop our circle of friends. In our 40s, we don't care much what other people think of us and we're not going to cry if our Facebook post doesn't get 100 likes. We remember life before Facebook, you see, and Twitter and the rest. With that comes a deeper knowledge of what really makes us happy and the true meaning of (real) life.
- Canvas, Telegraph