"So, of course, there must be mechanisms which allow for a very strong bond between parents, especially mothers, and the baby. We think that the odour of babies is involved in one of these mechanisms."
"In fact," he adds, "many people, mainly parents, will say that the baby odour is one of the most pleasant/best odours they have ever smelled."
Frasnelli has conducted a study, published in Frontiers in Psychology, that found that women's brains were indeed mesmerised by that distinctive baby smell.
"Body odours from 2-day-old newborns elicit activation in reward-related cerebral areas in women," the study found.
Science has not been able to explain exactly causes the baby smell. Theories include the baby's sweat glands or even the lingering scent of vernix caseosa, the substance that covers the baby's skin when they are born.
The researchers also found that the bonding via the sense of smell goes both ways.
Babies have shown to be able to distinguish their mother's breast milk from another person's breast milk by smell and also tend to prefer the smell of their mothers' clothes.