NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Why Ashley Madison's founder thinks cheating can help marriages

By Max Ehrenfreund
Washington Post·
20 Aug, 2015 11:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Infidelity is bad for a marriage if the spouse learns the truth. But what if they never find out?' Photo / AP

Infidelity is bad for a marriage if the spouse learns the truth. But what if they never find out?' Photo / AP

A security breach at Ashley Madison, the dating website for those with a mind to break their marital vows, has revealed the names of roughly 37 million people, along with other information such as heights, weights, credit card numbers and personal descriptions.

Though some of the identities may be false ones, security researchers say they think the data are genuine, and the records probably include many cheaters who now fear that they will be exposed. Yet Ashley Madison's founder, Noel Biderman, has long argued that the unfaithful are unfairly stigmatized. Not only that, he thinks that the world would be a better place if more people cheated on their spouses.

A number of social scientists and evolutionary researchers agree with him. They argue monogamy isn't natural, particularly for men.

When physical attraction wanes, Biderman argued, most couples realistically confront a choice between divorce and infidelity. "Most people don't get married hoping to then become priests and nuns," he said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Divorce is worse for everyone involved, he argued. Economists have found that children raised by divorced and unwed mothers don't do as well in school and make less money when they enter the workforce.

From Biderman's point of view, infidelity is just a way to keep families intact.

"It's a life preserver for their marriages," he said.

Assessing this claim is difficult. Reliable data on families in which a parent has been unfaithful are difficult to come by, since people have no reason to be honest with surveyors about whether or not they've cheated. Estimates of how many marriages are betrayed range from a small fraction to the vast majority, and it is difficult to know how infidelity affects those marriages.

Advertisement
Advertise with NZME.

In some cases, infidelity might result in divorce. In other cases, infidelity could be the symptom of deep unhappiness, even physical violence, between spouses, and divorce could be the best among bad options for the family as a whole.

Many therapists believe that marriages can generally be rescued, including Scott Haltzman, a psychiatrist and an inveterate opponent of Ashley Madison who has refused to speak with the press about the site for years to avoid giving any ideas to readers who may be considering an affair. He talked to Wonkblog Thursday morning, saying the hack would likely deter any new customers.

"I think people just give up too quickly," Haltzman said. "Sometimes, that's all I have to do when I meet with a couple, tell them, 'Your problems are solvable.' " In his book The Secrets of Surviving Infidelity, he estimates that more than half of married couples in which a partner strays do not end in divorce - an estimate he acknowledges is uncertain.

He and other psychologists rely on personal experience with couples who come into their offices. Every family is different, and the families who tend to participate in therapy or who volunteer for studies might not be representative of families in general.

Discover more

Lifestyle

Hackers publish all the dirty data

19 Aug 01:00 AM
Entertainment

Ashley Madison hack: celebrity exposed

20 Aug 06:59 PM
Technology

Interactive map reveals Kiwi 'cheaters'

20 Aug 08:30 PM
Lifestyle

Is cheating more 'natural' for humans than staying monogamous?

20 Aug 09:40 PM

Haltzman agreed that monogamy might not be natural for humans in an evolutionary sense, but, he noted, humans avoid many behaviors that might have made sense for our prehistoric ancestors interested in passing on their genes, such as theft and violence. Infidelity has costs for children, he argued. Those who stray spend less time at home with the kids, and less time working to preserve their marriages - even if the cheater is never found out.

Even Biderman agreed that infidelity was bad for a marriage if the spouse learns the truth. That, he said at the time, was rare.

The discovery of an affair "comes with a whole host of consequences," he said. "Most of it never gets discovered."

Save

    Share this article

Latest from Lifestyle

New Zealand

Wapiti burger takes Rotorua eatery to Wild Food Challenge final

17 Jun 08:58 PM
Premium
Lifestyle

How to tackle your to-do list if you struggle with executive functioning

17 Jun 06:00 PM
Premium
Lifestyle

Josh Emett and the eclair that became an icon

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Wapiti burger takes Rotorua eatery to Wild Food Challenge final

Wapiti burger takes Rotorua eatery to Wild Food Challenge final

17 Jun 08:58 PM

Black Label Barbeque is a finalist in the Monteith's Wild Food Challenge today.

Premium
How to tackle your to-do list if you struggle with executive functioning

How to tackle your to-do list if you struggle with executive functioning

17 Jun 06:00 PM
Premium
Josh Emett and the eclair that became an icon

Josh Emett and the eclair that became an icon

Premium
‘They come at you’: The grandmothers playing rough at a kids’ sport

‘They come at you’: The grandmothers playing rough at a kids’ sport

17 Jun 06:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP