The chips, undies and chocolate created especially for the 2017 Lions Tour. Photos / Supplied
The chips, undies and chocolate created especially for the 2017 Lions Tour. Photos / Supplied
Consider yourself an avid All Blacks and Super Rugby supporter? Not until you're at the airport with your black undies on eating chips that taste like a roast dinner you're not.
While the boys are preparing to take on the British & Irish Lions, Kiwi brands are wasting no time cashing in on the hype.
As we get ready to watch the biggest clash to hit our screens since The Bachelor season two finale, here are the companies all set to sell you rugby paraphernalia you can eat, wear and hashtag your support with.
Jockey supporters jocks
Jockey ambassador Matilda Rice with unofficial underwear model Will Hall. Photo / Supplied
Of course, we don't need to tell you that if you're a true Kiwi, you'll be dipping your Lamb & Mint chips in Kiwi onion dip.
Whittaker's The Full Eighty block
Will you be trying The Full Eighty? Photo / Facebook
"I'd love some chocolate with protein puffs," said no one ever. But if you're a fan of Whittaker's and the ABs, we're guessing you won't say no to trying a chocolate block created especially for the teams as they head into the series.
With a promo ad full of more cheesy rugby references than you can kick a ball at, The Full Eighty bar boasts peanuts, banana, and cranberry pieces peppered with those protein packed puffs.
Students, this #ProjectBlackout mission is for you: At your next mufti day, we recommend an All Black dress code - always in style, easy to match with stuff, also helps black out the nation. Show us how you do #ProjectBlackout Mufti Day and you could win yourself some wicked blackout prizes.
