NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

When it comes to Wordle strategies, it’s personal

By Emma Dibdin
New York Times·
23 Feb, 2022 08:03 PM7 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

A lot of debate has risen over the choice of opening word for Wordle. Photo / Getty Images

A lot of debate has risen over the choice of opening word for Wordle. Photo / Getty Images

Aficionados of the deceptively simple word game, including Monica Lewinsky and J. Smith-Cameron, weigh in with their opening gambits.

I'm usually an ADIEU person, but to mix it up, I sometimes start with CHAOS.

If that objectively strange (and definitely confusing) sentence makes sense, then you are probably one of the millions who begin or end their day with Wordle. For the uninitiated, Wordle is a deceptively straightforward word game that debuted just last October, in which players get six chances to guess a predetermined five-letter word. A green brick indicates whether the letter is correct and in the right place, a yellow brick means that the letter appears in the word but in a different location, and a gray or black brick indicates means the letter isn't present at all. Each guess is precious, and that first word is all-important.

The addictive challenge has sparked much debate about strategy as friends and family engage in some friendly competition (or trash-talking) by showing off their results on social media. A cottage industry of sites has even popped up offering tips; you can learn to optimise your game using information theory or head to FirstWord, a site that will grade the efficacy of your opener.

Advertisement
Advertise with NZME.

One popular strategy is to start with a vowel-heavy word, like ARISE, SUAVE or my trusty ADIEU. By getting three or four vowels out there from the jump, one can quickly narrow down the list of possible solutions.

But not everyone is convinced that vowels are the way to go. "My hot take is that vowels are overrated, because your brain naturally fills in vowels more easily than consonants," said Erin Parker, a beauty educator in Los Angeles. She points to vanity plates as proof of her theory; the vowels are always missing, but the meaning is still clear.

Parker doesn't have a go-to opener; on the day we spoke, she said her first word was ITCHY, because her dog happened to be scratching herself at the time.

Actress J. Smith-Cameron, who plays the shrewd attorney Gerri Kellman on Succession, focuses on the process of elimination rather than vowels or consonants. "You know it's a five-letter word, so it's very likely a one-syllable word," she said. "So then as you go along, you think, OK, if this vowel is in this place, does it start with a consonant blend, like a TH, or ST, or SH? Or if you've ruled out E and S and D, what does it end with? Does it end with NG, like STING? You do naturally start strategising."

Advertisement
Advertise with NZME.

She said she likes to switch up her opening word; SUAVE, ATONE and SLATE are her recent favourites.

But for some players, too much strategising defeats the purpose of the game. Wordle is meant to be relaxing, more like yoga for the brain than work. Glen Mazzara, a TV writer and producer best known for his work on The Shield and The Walking Dead, has incorporated the game into his morning routine alongside journaling and Transcendental Meditation.

"It's a little bit of a brain tease, but it's never frustrating," he said. "It's just a very pleasant puzzle; it's not a two-hour crossword where your frustration can build over time. I know there are strategies or certain words you should play, but I don't look at any of that stuff, because I have enough shoulds in my life already."

He usually opens with EARTH, but he's also a fan of PIVOT.

Adieu is a popular starting word due to the number of vowels. Illustration / Clay Hickson, The New York Times
Adieu is a popular starting word due to the number of vowels. Illustration / Clay Hickson, The New York Times

The game's touching origin story also helps explains its popularity. Josh Wardle, a software engineer, created it as a gift for his puzzle-loving partner and never planned on taking it public. (Even when it did go live, it was decidedly low-tech, and the number of players grew exponentially without any corporate marketing push, jumping from 90 users on November 1 to millions of players by the end of January, when The New York Times Co. acquired it in a seven-figure deal.)

"So many games are devised because it's somebody's job, and this was created out of love," said Monica Lewinsky. "There's something very sweet about that grand gesture."

Lewinsky, who recently wrote about her Wordle habit for Vanity Fair, cycles among a few opening words, including STAIR, HOIST and ARISE.

Perhaps as a result of its humble beginnings, many players feel protective of the game. After the acquisition by The Times, some users began to complain that the words were getting harder and the game had become less accessible to the average person. Jonathan Knight, general manager of Games for The Times, said those concerns were unwarranted. "Since acquiring Wordle, we have not made the puzzle harder," he said in a statement. "We have not added any words to the solutions list, which was already predetermined by the game's original creator." He added that a few obscure words, like AGORA, were removed to make the puzzle more accessible and that potentially insensitive words may be scrubbed in the future.

Advertisement
Advertise with NZME.

As viral sensations go, the game is charmingly analog. It's not encouraging you to keep playing, watch ads or pay for bonus features; there's just one puzzle each day, and that's it. (And when it announced the deal, The Times said the game would initially remain free.) It's an antidote to all-you-can-eat digital bingeing, so low-fi that it lives in a browser, not an app. "Initially, I was annoyed by the fact there was no app," said Beth Biester, a high school English teacher in Springfield, Ohio. "But then I realized it was cool that you had to go and find it, kind of like a speak-easy."

Her first word is IRATE, with MOUSY as a fallback.

Wordle has also created a new kind of social language, by enabling people to share their efforts without revealing the actual words. Those colourful squares posted on social media are an undemanding and novel kind of virtual connection with others. Two years into the pandemic, that novelty is welcome.

In a small way, Lewinsky said, it's reminiscent of the early pandemic ritual where neighbours applauded and clanged pans out on their balconies or stoops to celebrate essential workers. "It's a little touch point we can have with other people."

The choice of first word has raised much debate among Wordle players. Illustration / Clay Hickson, The New York Times
The choice of first word has raised much debate among Wordle players. Illustration / Clay Hickson, The New York Times

Janine Loetscher, a lawyer in Minneapolis, discovered Wordle when her son caught Covid-19 in January. His symptoms were mild, but the whole family had to quarantine. When she saw friends posting those intriguing squares on Facebook, she went digging and found the game to be a welcome distraction. "I was very scornful of the people who tried the same word every day, but then my husband started scoring better than me using that strategy."

She swapped strategies a few weeks ago and currently uses TEARY as her opener.

For Smith-Cameron, Wordle has become a welcome way to decompress. "It lets you take your overactive mind and depersonalise it, and use it for something low-stakes," said Smith-Cameron, who went through a phase of playing the game in the middle of the night when she couldn't sleep. "It's like your engine's idling, and you're just trying to wind it down."

And as our online lives have become increasingly individualised both by our own choices and by algorithms mining our data, Wordle is appealingly non-customisable. Everybody gets the same puzzle, on the same interface, for the same amount of time, making for a rare water-cooler conversation starter.

"Everybody's life is so curated, down to the point where nobody's having collective experiences anymore," said Biester, the English teacher. "I think Wordle is like a throwback to the days when there weren't very many TV channels and everybody kind of watched the same shows and would talk about them the next day. People are craving that."

This article originally appeared in The New York Times.

Written by: Emma Dibdin Photographs by: Clay Hickson © 2022 THE NEW YORK TIMES

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Lifestyle

Premium
Lifestyle

'The best deal I've ever got:' Kiwi author's book about cats snapped up by UK publisher

27 Jun 10:00 PM
Premium
Lifestyle

The surprising benefits of using poles for hiking and walking

27 Jun 06:00 PM
Lifestyle

Behind the Briscoes Lady: The truth about Tammy Wells

27 Jun 05:00 PM

Why wallpaper works wonders

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
'The best deal I've ever got:' Kiwi author's book about cats snapped up by UK publisher

'The best deal I've ever got:' Kiwi author's book about cats snapped up by UK publisher

27 Jun 10:00 PM

Stacy Gregg's latest children's novel about cats under threat includes real-world themes.

Premium
The surprising benefits of using poles for hiking and walking

The surprising benefits of using poles for hiking and walking

27 Jun 06:00 PM
Behind the Briscoes Lady: The truth about Tammy Wells

Behind the Briscoes Lady: The truth about Tammy Wells

27 Jun 05:00 PM
Top picks for family fun on school holidays in Auckland

Top picks for family fun on school holidays in Auckland

27 Jun 05:00 PM
A new care model to put patients first
sponsored

A new care model to put patients first

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP