"...Back in the 1800s, cowboys used to wear their watches on chains and kept them in their waistcoats. To keep them from getting broken, Levi's introduced this small pocket where they could keep their watch."
Another user noted the pocket has gotten smaller over time, likely because no one uses pocket watches anymore.
So what's the point of it? According to Levistrauss.com the watch pocket first appeared alongside three others: one on the back and two on the front of a standard pair of Levi jeans.
While it was originally included as a protection for pocket watches, it has served many functions and over the years been known by many names: frontier pocket, condom pocket, coin pocket, match pocket and ticket pocket.
Levi Strauss says not only is it loved by "denim heads", it's "extremely useful for holding tiny trinkets".
- nzherald.co.nz