Dr Ian Mitchell, from the School of Psychology at Birmingham University, said: "We pooled existing research into the effects of both oxytocin and alcohol and were struck by the incredible similarities between the two compounds. They appear to target different receptors within the brain, but cause common actions.
"These neural circuits control how we perceive stress or anxiety, especially in social situations such as interviews, or perhaps even plucking up the courage to ask somebody on a date.
"Taking compounds such as oxytocin and alcohol can make these situations seem less daunting."
Oxytocin increases pro-social behaviours such as altruism, generosity and empathy while making us more willing to trust others. Those effects come about because the hormone appears to remove the brakes on social inhibitors such as fear, anxiety and stress in the same way that alcohol works.
The researchers say it may explain why first dates often involve alcohol as people use "Dutch courage" to mirror the feelings of love.
Dr Steven Gillespie said: "The idea of Dutch courage - having a drink to overcome nerves - is used to battle those immediate obstacles of fear and anxiety.
"Oxytocin appears to mirror these effects in the lab."
Alongside the health concerns that accompany frequent alcohol consumption, there are less desirable socio-cognitive effects that both alcohol and oxytocin can facilitate.
People can become more aggressive, boastful, envious of perceived competitors, and favour their in-group at the expense of others.
