The Impossible Whopper is cooked alongside its beefy cousin. Photo / Washington Post
A vegan man in the US has filed a proposed class-action lawsuit against Burger King, claiming that he would not have bought their plant-based Impossible Whopper if he had known the cooking process would leave it "coated in meat by-products".
The suit seek damages for all US purchasers of the
Impossible Whooper and an injunction that would require the burger giant to disclose that the plant-based burgers are cooked on the same grills as beef and chicken.
According to the lawsuit, "Burger King has no disclosures on its menu that would notify a consumer prior to the purchase of the Impossible Whopper that it was cooked in a manner that would result in meat by-products on the burger".
The Impossible Whopper was created with Impossible Foods, which aims its products at those looking to cut down their meat consumption.
"For people who are strictly vegan, there is a microwave prep procedure that they're welcome to ask for in any store," Dana Worth, Impossible Foods' head of sales, said in a recent interview.
