"There is a consensus of scientific opinion that nitrites in processed meats result in the production of carcinogenic nitrosamines – and therefore increase cancer risk for those who regularly consume traditional bacon and ham," they said.
"For these reasons, we are concerned that not enough is being done to raise awareness of nitrites in our processed meat and their health risks, in stark contrast to warnings regularly issued regarding sugar and fattening foods.
"A united and active front is needed from policy-makers, the food industry and the cancer-care community."
Dr Malhotra added: 'Nitrites are used to cure bacon and ham, but when the meat is cooked and ingested by humans they create nitrosamines.
"When it comes to nitrosamines, there are no ifs, nor buts; they are carcinogenic. Yet, despite these facts, the vast majority of bacon on sale today still contains these dangerous carcinogens.
"Not only this, reminiscent of the tobacco industry's stance in the 1990s, some of those in the business of making and regulating food continue to claim that health risks from nitrite-cured meat are negligible. The evidence says otherwise.
"Government action to remove nitrites from processed meats should not be far away. Nor can a day of reckoning for those who continue to dispute the incontrovertible facts.
"The meat industry must act fast, act now – or be condemned to a similar reputational blow to that dealt to tobacco."
UK Labour environment spokeswoman Kerry McCarthy said: 'These chemicals do not have to be in our food – and in years to come I am sure we will look back in disbelief that we allowed their use for so long."