For its part, Chipotle tweeted: "Miss u Roblox."
On the Roblox platform, players can create their own games and play with other users. It became wildly popular after the coronavirus pandemic closed schools and kept children indoors looking for something to do.
According to numbers compiled by the social media consulting firm Backlinko, Roblox has more than 43 million active users a day (up from 14 million in 2016), 40 million games and 9.5 million developers. The most popular game on Roblox, according to Backlinko, is "Adopt Me!" - which allows users to raise digital pets.
- AP