UK baker's plight over 'illegal sprinkles' ban erupts online

The sprinkles are used on two best-selling items, including the Birthday Bruce cake. Photo / Instagram

Hell hath no fury like a baker scorned.

Or more specifically, a baker who had his shop raided after someone tipped him off to authorities for using – wait for it – "illegal sprinkles".

For the past 48 hours, a ticked-off baker's plight for sprinkles-related justice from the English city of Leeds has gripped the UK.

And now it's gone global after the "ridiculous" ban spilt online.

View this post on Instagram

A post shared by Get Baked® (@getbakeduk)

It all started when Get Baked's boss Richard Myers was paid a visit by Trading Standards, a UK government body designed to investigate illegal sales activity, earlier this month.

'Reports of us using illegal sprinkles'

"[The inspector] said they'd had reports of us using illegal sprinkles and I actually laughed by mistake, then realised he was being serious," Mr Myers told the BBC.

Get Baked owner Richard Myers is fuming over the incident. Photo / Channel 5

Get Baked's sprinkles are from the United States and used on several products, including the bakery's best-selling raspberry glazed doughnut cookies and Birthday Bruce cake.

The sprinkles contain E127 food colouring, which is only approved for use in cocktail or candied cherries in the UK.

View this post on Instagram

A post shared by Get Baked® (@getbakeduk)

It has been linked to possible hyperactivity in children, while a study on rats found it increased the risk of thyroid cancer.

Myers, who sourced the apparently illegal sprinkles from a UK wholesaler, said he used the US sprinkles as they were better than local versions.

The illegal sprinkles in action. Photo / Channel 5

"British sprinkles are rubbish," he told the BBC.

"They run and aren't bake-stable. The colours aren't vibrant and they just don't look very good."

'Totally obsessed': People lose it over 'illegal sprinkles'

Fuming over the situation, Myers posted about the ban on Get Baked's Facebook page several times.

"To whoever reported us to Trading Standards, (Dan?) all I have to say is, dear lord, what a sad little life Jane," he said in one post.

"My daughter, who is now seven months, has to live with the fact that Daddy can't take her to Disneyland, because man can't sell any f***ing cookies."

People were outraged – as well as a little confused – that something as innocent as sprinkles could cause such a headache.

i am totally obsessed with this illegal sprinkles story https://t.co/D0HbHe5IQk

— candy corn stan account (@brittanieshey) October 14, 2021

Whoever is in the UK reporting bakeries for "illegal sprinkles," I only have one question: who hurt you?

— Nicole Marie Messina 🌸 (@nmessina) October 13, 2021

Some on Instagram asked if they could still have the "havoc-wreaking" sprinkles as long as they "sign a waiver".

"Illegal sprinkles look much nicer than legal sprinkles," one person commented.

"I'm losing sleep wondering how to get them now," another said.

'Total farce': Bakery faces financial strife over ban

Myers told The Sun the situation was a "total farce", which also had the potential to impact him financially.

"It's ridiculous, given that kids are allowed to buy cans of Coca-Cola, which are full of caffeine," he said.

"We're just an independent business and this is going to affect our trade and my livelihood quite dramatically."

But despite the social media uproar, authorities are holding strong over their decision to ban the sprinkles.

"We can confirm that we have advised the business concerned the use of E127 is not permitted in this type of confectionery item," West Yorkshire Trading Standards said in a statement.

"We stand by this advice and would urge all food business operators, when seeking to use imported foods containing additives, to check that they are permitted for use in the UK."