"We tried to throw a bit of oak in there but he wasn't having any of that." And the taste? Mr Lightbourne said the wine was full bodied and tropical, but with a bit of zing - slightly different to other Marlborough sauvignon blancs from the winemaker.
"He's come up with a bloody good drop."
Last year Irish-born Norton, a shareholder of Kiwi winery Invivo, rolled up his trousers on The Graham Norton Show and stomped a barrel of sauv blanc grapes to create a limited-edition wine that sold out across the country.
The new wine will be available through Super Liquor stores from today and will head to Australia, Britain and Ireland later this year. It has a recommended retail price of $18.99.
Norton's proceeds from the wine will be donated to a British charity that helps to rehome dogs, DogsTrust, from which he adopted one of his own pooches, Madge.
In March, Invivo gained 430 new shareholders through crowdfunding platform Snowball Effect. Norton has a 0.8 per cent share in Invivo, while other well-known shareholders include New Zealand fashion label Zambesi's owners Neville and Elisabeth Findlay.
Through Snowball Effect, the company raised $2 million in capital - the maximum amount that can be gained through crowdfunding.