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Home / Lifestyle

Tinder hits back at 'dating apocalypse' claims in Twitter rant

Daily Mail
12 Aug, 2015 10:55 PM4 mins to read

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The official account for Tinder went on a 31-message backlash following the post by Vanity Fair, refuting the claims and stating the site had been behind many successful marriages. Photo / NZME.

The official account for Tinder went on a 31-message backlash following the post by Vanity Fair, refuting the claims and stating the site had been behind many successful marriages. Photo / NZME.

Tinder has been accused of a Twitter meltdown after a series of angry responses to a Vanity Fair article that said it was behind a "dating apocalypse".

The scathing piece accused makers of the smartphone app, which allows users to pick potential partners based on their location, photos and a brief description, of creating a generation hooked on casual sex.

Journalist Nancy Jo Sales, who was behind the unflattering piece, then tweeted stats which claimed three in 10 of its users were married.

The post sparked a 31-message backlash from the app's official Twitter handle, refuting the claims and stating the site had been behind many successful marriages. It also attacked Ms Sales for failing to approach them for a comment.

The tweets, said to be by an unidentified employee, started off calmly before spiraling into a rage.

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They began: "Hey @nancyjosales - that survey is incorrect. If you're interested in having a factual conversation, we're here," before things got a little more animated.

It mocked: "@VanityFair - Little known fact: sex was invented in 2012 when Tinder was launched."

"It's disappointing that Vanity Fair thought that the tiny number of people you found for your article represent our entire global userbase. Next time reach out to us first... that's what journalists typically do."

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Tinder, which has attracted celebrities including Lily Allen, gives a list of matches each time the user opens the app, based on their location or interests.

Hey @nancyjosales — that survey is incorrect. If you're interested in having a factual conversation, we're here. https://t.co/SLWlTLvJuf

— Tinder (@Tinder) August 11, 2015

-@VanityFair Little known fact: sex was invented in 2012 when Tinder was launched.

— Tinder (@Tinder) August 11, 2015

-@VanityFair & @nancyjosales — we have lots of data. We surveyed 265,000 of our users. But it doesn’t seem like you’re interested in facts.

— Tinder (@Tinder) August 11, 2015

Our actual data says that 1.7% of Tinder users are married — not 30% as the preposterous GlobalWebIndex article indicated.

— Tinder (@Tinder) August 11, 2015

If a user likes the look of them, they swipe to the right, or they can pass on the recommendation by swiping left, with all swipes being anonymous.

If the liked person swipes right in return, both members are sent notifications that it's a match, meaning they can chat to each other.

The app was launched in 2012, and by 2014 it was registering about one billion "swipes" per day and is now valued at about $1bn (NZD$1.5bn).

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The disgruntled tweeter said Tinder was responsible for connections that would never have been made, including millions in China and North Korea where Facebook is banned.

"Talk to the many Tinder couples - gay and straight - that have gotten married after meeting on Tinder.

"Talk to our many users in China and North Korea who find a way to meet people on Tinder even though Facebook is banned.

"Talk to the female journalist in Pakistan who wrote just yesterday about using Tinder to find a relationship where being gay is illegal."

It's disappointing that @VanityFair thought that the tiny number of people you found for your article represent our entire global userbase 😏

— Tinder (@Tinder) August 11, 2015

Tinder creates experiences. We create connections that otherwise never would have been made. 8 billion of them to date, in fact.

— Tinder (@Tinder) August 11, 2015

If you want to try to tear us down with one-sided journalism, well, that’s your prerogative.

— Tinder (@Tinder) August 11, 2015

The consecutive tweets went on to say that its global reach was an "immensely powerful thing" and that they would continue to bring people together.

"The Tinder Generation is real. Our users are creating it. But it's not at all what you portray it to be. Tinder creates experiences. We create connections that otherwise never would have been made. Eight billion of them to date, in fact," it said.

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Whoever was behind the furious messages, said the app helped people to find relationships, go travelling and had even seen a s*** ton of marriages' as a result of the introductions.

"Your article took an incredibly biased view, which is disappointing, it finished. "But it's not going to dissuade us from building something that is changing the world. #GenerationTinder"

The company later issued a statement, admitting members of its "passionate" team had overreacted.

"We have a passionate team that truly believes in Tinder. While reading a recent article about today's dating culture, we were saddened to see that the article didn't touch upon the positive experiences that the majority of our users encounter daily," it said in a statement to blog network Gawker.

"Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted."

- Daily Mail

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