Perils and possibilities
Increased visitor photography at galleries and museums has proved controversial at times. Recently a visitor to Los Angeles pop-up art gallery The 14th Factory destroyed $200,000 worth of crown sculptures.
The sculptures rested on top of a series of plinths, and while attempting a selfie, a visitor fell, knocking the plinths down in a domino style chain reaction.
In another instance visitors damaged an 800-year-old coffin at the Prittlewell Priory Museum in the UK.
The visitors had lifted a child over a protective barrier into the coffin in pursuit of the perfect photo. Their actions caused the ancient artefact to be knocked off its stand resulting in a large piece of the coffin breaking off.
Many exhibitions still place restrictions on photography, and most galleries still prohibit selfie sticks.
Reasons often cited for these restrictions include copyright considerations, concerns over the visitor experience, and potential for damage to works caused by manoeuvring selfie sticks and flash lighting (although it is debatable whether flashes do damage art).
Banning photography on the basis that it interferes with the visitor's experience could be seen as cultural elitism; expressing a view that art can only be appreciated in an orthodox manner. It also ignores the potential of Instagram to bring a new dimension to artists, curators, exhibition designers and visitors.
Recent research at Queensland's Gallery of Modern Art Gerhard Richter exhibition showed that visitors use Instagram as part of their aesthetic experience. A number of participants posted Richter's art works on Instagram creatively immersing themselves in the image, wearing clothes matching the art, and copying Richter's signature blurred style.
Another study at the Museum of Applied Arts and Sciences' Recollect: Shoes exhibition in Sydney found that audiences used Instagram primarily to engage with exhibition content; not by taking selfies.
Far from the narcissistic selfie-obsessive behaviour that much media coverage insists is occurring, Instagram offers visitors authority and agency in sharing their experience.
This connects audiences with museum content in a way that they can control and is meaningful to them. New research shows how this activity is also tied to place — the museum, and the city beyond it.
Using Instagram in public spaces like museums and galleries is complex. It's tied to broader research that shows how social media use in public spaces is challenging a range of social norms.
As researchers in this emerging area, we see much value in curators and exhibition designers making use of Instagram to inform how they plan exhibitions. It could help build new audiences and strengthen bonds with existing visitors.
While ending all visitor photography curbs is not possible, we believe expectations and experiences of visitors have changed. The future of cultural institutions needs to include Instagram.
• Adam Suess is a PhD candidate in Education, Griffith University
• Kylie Budge is Senior Research Fellow, Urban Living & Society, Western Sydney University.
- The Conversation
