She's a naughty tease that Lady, but no, her first fragrance doesn't smell at all like the bodily fluids she suggested it might when a Gaga fragrance was first announced. What makes Fame stand out, aside from the alien-look bottle, is the black colour of the juice - though it becomes invisible when it touches the skin. "It's black like the soul of fame, but invisible once airborne."
The fragrance is a surprisingly innocuous honeyed floral and Farmers, which has the exclusive New Zealand distribution for the first few months starting from this week, is hoping for strong interest here. With sales of the bigger bottles of eau de parfum, there's a good gift with purchase, while stocks last, of a set of rather cool black and gold false nails.
Think pink
Next in line on the celebrity fragrance conveyor belt is Nicki Minaj, with her first fragrance, Pink Friday (pictured), due in New Zealand the week before her November 24 concert, following on from her No 1 album and news she will star in her own reality TV show. It's a fruity-floral with vanilla and musk.
"It's exciting to express my voice through another dimension," said Minaj of the perfumery process.
Fragrance free
As an antidote to olfactory overkill, Ecostore has introduced fragrance-free hand and body wash. Dubbed the ultra-sensitive choice, the new range is designed to cater for the up to 2 per cent of the population who experience reactions to fragrances. The truly fragrance-free choice now extends to 10 products in total, including dish and laundry liquids. See www.ecostore.co.nz