The sleeper has been vetted by product safety regulators, but has not been reviewed medically, Karp said. It is being displayed for other physicians for the first time this weekend at the American Academy of Pediatrics national conference in San Francisco.
Dr. Maida Lynn Chen is director of the Pediatric Sleep Disorders Center at Seattle Children's Hospital. Snoo first popped up in her Facebook newsfeed earlier this week, and the child sleep specialist felt compelled to investigate the bed further. Chen took issue with the claim that Snoo is "the smartest - and safest - baby bed ever made" as its website proclaims.
"Certainly claims that it's the safest bed are really misleading and potentially irresponsible," she said. "It's not been studied long term to my knowledge. Certainly at this point in time I'm not aware of any scientific studies that have looked at this bed compared to any other bed."
Snoo will also cost $1,160 ($1600 NZD), considerably more than a mass-market bassinet. Chen expressed concern that the price point likely excludes parents who are perhaps most susceptible to exhaustion, such as single parents and those without parental leave benefits. Financing plans are available for those who need payment assistance, Karp said.
The bassinet is available for preorder and will begin shipping Nov. 1.
Many new parents today lack the it-takes-a-village support system of past generations when raising children, Karp said. Exhaustion can contribute to health issues and nuisances that range from postpartum depression to reduced productivity at work. If the crib can help shush a baby a few times per night, that provides more sleep for the parents, he said.
Of course, it wouldn't be parenting without some measure of guilt. Does relinquishing your parental duties to a piece of machinery somehow diminish your bond with the baby?
"This is a helper. This is kind of like having as night nurse or nanny," Karp said. "The baby still needs to be fed, the baby still needs to be changed, the baby still needs to be held." Indeed, Snoo will only try to calm the baby for so long before it stops. "If the baby is still crying, that's your indication that the baby needs something the bed can't give it," he added.
Still, Chen said those night wakings are a "certain right of passage that we all go through when you have an infant" and nature intended them for more than just parental suffering. Learning the baby's sounds and habits, and developing the right instincts to respond, are critical during those first few months, she said.
"There are certain triumphs to parenting, such as figuring out your child's cues and being able to soothe your baby in some shape or form," she said. "Really developing and growing, as a parent, your skill set to try to figure out [why the baby is crying], I think that's part of the parenting process."