On the surface, Brodan Aylott had it all.
But underneath, the 24-year-old was hiding a secret from his girlfriend and family about his financial situation. A debt so big, the stress became too much.
On Mother's Day this year, the bricklayer — who owned his own business and home by the age of 22 — took his own life.
Appearing on Channel 9's A Current Affair, his heartbroken mother Traci Robertson said her son was so desperate to keep on top of bills, he worked with a broken collarbone just to pay his staff.
"I think it was such a large amount and so much money he was owing to his workers and debts that he just felt there was no way out," she said.
"His partner would say to him, what's wrong, she could feel something was wrong, and he would say I don't want to talk about it, leave it alone.
"He didn't want to be seen as a failure. He wanted people to be proud of him."
Ms Robertson said her son didn't open up about his struggles because of the "macho" culture within tradesmen, but hopes his story encourages other to speak of their demons.
"Men don't like to show their emotions anyway and therefore if they're struggling, they'd rather not share the problems and issues that are happening in their lives," she said.
"It's just such a big issue at the moment and it's going to get worse."
Over a five-year period from 2012 to 2016, the average number of suicide deaths per year in Australia was 2795.
According to Lifeline, deaths by suicide in Australia occur among males at a rate three times greater than that for females. However, during the past decade, there has been an increase in suicide deaths by females.
In 2017, 606 Kiwis were reported to have died by their own hand. That's one person dead every 15 hours.
READ MORE: • Teen suicide in New Zealand: An untold story
In an interview with news.com.au in November last year, Jorgen Gullstrup, CEO of Mates in Construction (which focuses on helping men in the industry), said that mental health issues tend to result from "accumulations of what happened at home and what happened at work and all of it … so it's not that easy to say it happened because of this or because of that".
While it is therefore hard to put a finger on a simple cause of suicide, one helpful theory lists three conditions, which are all present for construction workers.
"One of them is a torn sense of belonging, they might not feel that people don't still love them but they feel they don't belong to anyone and they're disconnected," Mr Gullstrup said.
"The second thing is that people start feeling they're a burden to others and the third thing is that people have the ability to actually do self harm.
"When you look at the construction industry and the challenging conditions we often work under, it doesn't do much for good connections. The industry is an industry where we work six-day weeks, we work very long hours. We often work away from home. We work for small business generally and very often with very low job security. For a construction worker, eight hours' notice is job security … If you then on top of that lose your job then it's not that hard to feel that you are actually a burden to your family.
"Construction workers are very practical people, we are problem solvers, which means the act of suicide is well within our means, it's well within what we can do," he said.
"So we have all three risk factors."
In addition, these workers are often in the highest risk social categories too — male, with lower levels of formal schooling — and indeed, it is builders, labourers and operators who are at a highly elevated risk of suicide, while the rate among tradies is slightly below average.
Where to get help:
• Lifeline: 0800 543 354 (available 24/7)
• Suicide Crisis Helpline: 0508 828 865 (0508 TAUTOKO) (available 24/7)
• Youth services: (06) 3555 906
• Youthline: 0800 376 633
• Kidsline: 0800 543 754 (available 24/7)
• Whatsup: 0800 942 8787 (1pm to 11pm)
• The Word
• Depression helpline: 0800 111 757 (available 24/7)
• Rainbow Youth: (09) 376 4155
• CASPER Suicide Prevention
If it is an emergency and you feel like you or someone else is at risk, call 111.
— news.com.au with Emma Reynolds