NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

The rise of the Pinterest Bride

By Lavanya Ramanathan
Washington Post·
3 Sep, 2015 01:30 AM8 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Groom Alex Spithas, a Greek American, and his bride, Shabnam Nowrouzi, right, a Persian American, follow the Persian tradition of dipping a pinky finger in honey. Photo / The Washington Post

Groom Alex Spithas, a Greek American, and his bride, Shabnam Nowrouzi, right, a Persian American, follow the Persian tradition of dipping a pinky finger in honey. Photo / The Washington Post

In the Pinterest age, brides toss old ethnic wedding traditions in favour of something new

When Shabnam Nowrouzi began planning her lavish wedding to Alex Spithas last year, she knew what her parents, who are Iranian immigrants, expected. Colourful textiles, dancing and so much food that guests could fill up and then some. They expected tradition.

And the Bethesda, Maryland, lawyer knew that she wanted something else: subtle candlelight, white hydrangeas, palepink roses and Vera Wang - elements more often associated with Western-style nuptials than with vibrant Persian weddings.

"I kind of had to debate my mom on that a little bit," says Nowrouzi, who is petite and blond and clad for a pre-wedding meeting in a preppy pink shirtdress. "I'm a classic bride. That's what I'm going for."

The rise of the Pinterest Bride, who has steeped herself in the voyeuristic universe of other people's nuptials, has transformed the modern wedding. The newly engaged used to turn to planners or venue directors for guidance and acquiesce to their checkbook-wielding parents on everything else. Now, couples arm themselves with a cache of photographic inspiration for dresses, floral arrangements, flower crowns and chalkboard welcome signs.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

For Indian, Vietnamese, Persian, Jewish, Greek and an increasing number of ethnically mixed couples, however, the era of the Pinterest wedding has raised a thorny problem: Sometimes, tradition clashes with the inspiration. Or, more accurately, with the inspiration boards.

Multicultural couples "don't want their parents' wedding," says planner Christine Godsey of Washington, D.C.-based firm Engaging Affairs.

While they're at it, they don't want their parents' house of worship, their parents' 500-person guest list or their parents' 26-item buffet, either.

This year, most of Godsey's multicultural couples - Indian, Persian and Greek alike - are going the rustic route - choosing woodsy venues, farmhouse tables and natural elements - and imposing firm bans on the red-and-gold hues associated with the weddings of their motherlands. They've scaled guest lists down to 100 or 200, which can seem tiny compared with the weddings of just a few years ago.

Advertisement
Advertise with NZME.

The old-world rituals still matter to couples, but increasingly, Godsey's clients tell her, it's mostly because they're important to their parents.

Nowrouzi's planner, Poopak Golesorkhi, confirms the shift: A decade ago, she planned weddings exclusively with her Persian and Indian clients' families. Now, she says, couples are calling the shots, often leaning on planners and venue employees to help prevent any familial fires from igniting. "I'm usually kind of bridging this East-meets-West thing," she says.

Lavish flowers at the Ritz-Carlton in Tysons Corner, Virginia. Photo / The Washington Post
Lavish flowers at the Ritz-Carlton in Tysons Corner, Virginia. Photo / The Washington Post

It's the wedding day, and Golesorkhi is hovering in a ballroom of the Ritz-Carlton in Tysons Corner, Virginia. She's giving a final once-over to the couple's sofreh aghd, the traditional Persian wedding tableau where Nowrouzi will later dip her pinky into a champagne flute of honey and feed her beloved, and he will then do the same for her, sealing their union.

The sofreh is usually piled with artificial fruit, flatbreads, sweets and sumptuous fabrics. The ceremony will be the day's single most significant Persian tradition, and Golesorkhi's task is to make this one modern.

Discover more

Opinion

Lee Suckling: Why I leave without saying goodbye

24 Aug 08:20 PM
Lifestyle

Is this romantic or a little odd?

22 Aug 01:21 AM
Lifestyle

Why women are more likely to initiate divorce

29 Aug 02:55 AM
Opinion

Modern etiquette: What do I do with the ring from my first marriage?

30 Aug 07:44 PM

"She doesn't want to see any gold. None," Golesorkhi says as staff pop in to gaze at her handiwork, which includes having deftly blended everything into tonight's no-colour colour scheme with a heavy dusting of silver glitter.

Upstairs in her suite, the bride is slipping on her strapless lace Vera Wang.

Downstairs, dozens of employees have begun to filter in for the night shift that will keep them there till 1, maybe 2 a.m. In a way, each shares the task of ensuring that the old rituals are upheld, knowing that several guests - Nowrouzi's parents not least among them - expect them.

Cue "Fiddler on the Roof's" famous number, "Tradition."

The Spithas-Nowrouzi multicultural dessert buffet, which included dragonfruit, strawberries, kumquats, grapes and melons. Photo / The Washington Post
The Spithas-Nowrouzi multicultural dessert buffet, which included dragonfruit, strawberries, kumquats, grapes and melons. Photo / The Washington Post

There's a single table with Persian cookies and sweets that will need to be set up after the ceremony. Currently, it's wedged next to the stairs. As the bridesmaids begin to descend in their pale-pink crepe gowns, a decision is made to move the table to a prominent place next to the ballroom entrance. Another display, flush with fruit and Greek cookies baked by the groom's mother, will have to be tucked into a corner by the end of dinner. It will serve as a nod to the groom's heritage.

And someone will have to remember to hand the wooden cocktail stirrers to the bartenders to slip into the evening's peach-tini: They have been emblazoned with the word "love" in Farsi.

Advertisement
Advertise with NZME.
Guests and family of groom Alex Spithas and bride Shabnam Nowrouzi surround the couple during the traditional Greek money dance. Photo / The Washington Post
Guests and family of groom Alex Spithas and bride Shabnam Nowrouzi surround the couple during the traditional Greek money dance. Photo / The Washington Post

The staff goes over the dances: The couple's is first, then there is a Persian dance, followed by the Greek money dance, when guests toss dollar bills at the bride and groom for their new life together.

"I have to get a broom," banquet captain Kadir Jamezadah murmurs. He's doing the math in his head. Two hundred thirty-five guests. "There's so much money," he sighs. "Maybe next time, we should get a vacuum."

Many venues used to balk at the requests of ethnic and multicultural couples. Their extensive guest lists, which in the case of, say, Indian weddings, regularly top 500 people. Their kosher dinner services. The lighting of ceremonial fires and demands for tandoor ovens. The dancing and revelry that go on for hours after typical Western weddings have waved their sparklers and gone on their way.

Now that the media have tipped venues to the lavish budgets of multicultural affairs - venues say that weddings such as these clock in at $250,000 or $350,000, several times the Washington-area average of $39,025 - the days of turning them away are over, Godsey says.

Several Washington-area venues now allow the fires (as long as couples pony up the ceremonial-fire fee). They have begun to open up their kitchens to outside caterers. But as couples nix some rituals, scale back guest lists and seek out one-of-a-kind experiences, their wedding coordinators have also been able to provide solutions to ease differences between couples and their parents - and to explain to parents when their ideas won't fit into the vision.

"We're seeing a lot of mash-ups, mixing of different traditions, and some old traditions that are new again. Brides have a very clear idea of what they want to do," says Rachel Caggiano, director of marketing for Early Mountain Vineyards in Charlottesville, Virginia. She recalls a wedding in which the groom was Irish and the bride's family was from India, where elders don't always approve of drinking at religious functions.

Advertisement
Advertise with NZME.

"We worked with them to be really tasteful," Caggiano says. "Wine is served with the food and integrated with the program, and not necessarily the main event." To parents, it can look like a compromise, she says, to an open bar.

Golesorkhi has seen the new-tradition traditions, too: "The horah dance, which is usually Jewish, I have (non-Jewish) couples say, 'We want to do that.' We had a couple from El Salvador who wanted to do Persian food."

Persian chef Ahmed Masouleh prepares Persian wedding rice, a mix of citrus, pistachio, rice and saffron. Photo / The Washington Post
Persian chef Ahmed Masouleh prepares Persian wedding rice, a mix of citrus, pistachio, rice and saffron. Photo / The Washington Post

To woo Nowrouzi, the Ritz promised its specialty chef. Ahmed Masouleh made pastas and set up buffets for years before he got his first requests to make the kebabs and rice and breads from his native Iran, when executives of Darcars, owned by an Iranian American family, hosted banquets at the hotel. Now he routinely makes the trek to a Persian grocer in Tysons Corner for long-grain rice to make his Persian wedding rice.

Tonight, as always, he'll soak and cook it before bathing it in a fragrant mix of saffron, sugar and orange-flower water and sprinkling it with sour barberries and pistachios to symbolise marriage's ups and downs.

But it goes out to guests in chic martini glasses, a side dish to the main event, which is a plated dinner of sea bass and steak draped in a red-wine reduction.

The Nowrouzi-Spithas nuptials went off just as the bride had dreamed, complete with a late-night delivery of sliders and truffle fries.

Advertisement
Advertise with NZME.

What did the guests make of it?

There were some strange looks when it came time for the couple to cut the cake, Golesorkhi says with a laugh a couple of days later.

They had skipped the Persian knife dance.

A popular wedding game, Golesorkhi explains, the dance has female guests making off and dancing with the cake knife until the groom bribes them to retrieve it. Only then can the slicing commence. But Spithas and Nowrouzi had breezed right past the ritual.

The guests, Golesorkhi says, "kind of gave me the look, like, 'Why not?' "

The truth is, the bride had told her: "Eh, it's kind of cheesy. I don't want to do it." So the planner threw herself on the, er, knife, telling guests it was her call to omit it.

Advertisement
Advertise with NZME.

"I have taken the fall," Golesorkhi confesses, "for many, many situations."

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

'Two small boys left fatherless and their mother cast as a scarlet woman'

20 Jun 10:00 PM
Premium
Lifestyle

Everything Millennial is cool again

20 Jun 06:00 PM
Lifestyle

Lemony bow tie pasta with broccoli and macadamia crunch

20 Jun 05:00 PM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
'Two small boys left fatherless and their mother cast as a scarlet woman'

'Two small boys left fatherless and their mother cast as a scarlet woman'

20 Jun 10:00 PM

The scandalous true-crime murder case that shocked New Zealand.

Premium
Everything Millennial is cool again

Everything Millennial is cool again

20 Jun 06:00 PM
Lemony bow tie pasta with broccoli and macadamia crunch

Lemony bow tie pasta with broccoli and macadamia crunch

20 Jun 05:00 PM
Tauranga couple's 'amazing journey' to parenthood

Tauranga couple's 'amazing journey' to parenthood

20 Jun 05:00 PM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP