Dwayne and Ellie also happen to be husband and wife, and together the duo is tackling the fiercely competitive fitness landscape in Australia, working to revolutionise the way women approach their health, their nutrition, their workouts and the way they recover.
"The problem society currently faces is that superficial, heavily marketed brands and products are the most popular; yet all completely overlook the importance of mindset.
"These 'quick-fix', ineffective and unsustainable solutions subsequently produce a negative association with the process of attempting to better one's health - something of which women are the greatest victims," Dwayne says.
"The fact is, there is no magic amount of time that you need to exercise for when you want results."
So, what are women often doing wrong?
Here are the most common fitness misconceptions that Dwayne and Ellie hear from their female clients daily that we need to stop believing.
"I just need to exercise more and I'll get skinny"
No. Firstly, the right nutrition is key when it comes to fat loss. Secondly, less is more: you have better things to do than workout for hours every day, which is what you'd need to do if you're playing the 'calories in versus calories out' game if you're indulging all the time. Life goes on even when you're working out, so you need to exercise smarter, not longer.
Too much [exercise] and the body just becomes overstressed and could result in injury or overtraining, which will actually hinder your fat loss progress.
"I don't want to lift weights too much. I'll get bulky and look like a man"
Firstly, us women don't have enough testosterone to build muscle as fast and as easily as the boys. Our hormonal profile just won't allow it. That means, lifting weights is absolutely nothing to be scared of.
As a matter of fact, the best form of training for your health and your body is weight training. Lifting heavy things often means you'll gain strength and boost your metabolism, which both add up to burning fat and "getting toned".
"A great ab routine will get me a sixpack"
The bad news is, it doesn't work this way. But the good news is that everyone has rippling abdominal muscles. Bad news again: they may be too covered in fat to be seen. That body fat needs to decrease so you can showcase the washboard you've always had underneath. And that means you need to focus on the right nutrition because that's what's going to make all the difference. And this means sit-ups alone won't cut it.
"Squats are the best way to slim down my butt and thighs"
Just like crunches can't give you instant abs, you can't spot reduce any other areas of your body. Fat burns evenly from the body, but some areas have a larger store than others, and that differs person-to-person. Your body doesn't burn the fat nearest the muscle you're using for its fuel, so squats won't shrink down your thighs and bicep curls won't blitz your upper arms. It's a whole-body deal.
"I don't need to lose weight, I just want to tone up"
Toning is a combination of the right nutrition and exercise: you're going to burn fat. That's how you get toned. People talk about toning like it's a magic third body sculpting technique along with building muscle and cutting fat. But toning is simply the appearance of leanness: an aesthetic rather than a method. To achieve the look, you'll need to do some good old fat burning to show off the long, lean muscle you have underneath.
"A fit, toned body is 28 days, a magic pill or a cup of detox tea away"
Let's get real - these just don't work in the long term. The worst part though? These quick fix, 'diet style' solutions are usually approached with the mindset that you're about to start a restrictive, challenging and unenjoyable process. The body you 'get' at the end is your reward for this painful, difficult process that you've just endured. You'll be able to enjoy your new body for a little while, now that you've completed the unenjoyable process, but because this approach had an end to it, you'll probably go back to your 'normal' routine, ending up in the same place that made you to want to change in the first place.
The CE's unique approach has seen top Aussie models such as Monika Clarke, Jordan Simek and the newly crowned Miss World Australia, Madeline Cowe signing up to get involved. But the pair also boast plenty of everyday success stories, such as new mother Jacqui Dorning (pictured below), who was happy to share her story.
"Too often I was finding myself going through ups and downs with my body image and would train for a specific purpose; whether it be for an upcoming holiday or major social event," Ms Dorning said. "Afterwards, I would find myself back to old habits and gradually becoming unhappy again.
"Since having a baby, I have been fascinated at how much our bodies change during pregnancy and how quickly they can recover. I was always keen to get back into working out - although cautious not to do more harm than good."
After 8 weeks working closely with Dwayne and Ellie, her physical transformation is incredible - something she says wouldn't have been possible without adjusting the way she viewed being 'healthy'.
"I've had to make the time to focus on my mindset with nutrition. Remembering that it's my choice to nourish and respect my body."
The CE recently launched TheBody Guide & Handbook, which has been described by their clients as "a body bible" for women.
"Women need to know that looking good is just a byproduct of being healthy," co-founder Ellie Bell said. "When you live a lifestyle of true health, you'll have the body you want and you'll keep it."
