NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

The mistake you're making when straightening your hair

By Vanessa Brown
news.com.au·
3 Aug, 2018 10:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Turns out there's one big mistake we're making when straightening. Photo / 123RF

Turns out there's one big mistake we're making when straightening. Photo / 123RF

The name Dr Tim Moore probably doesn't mean much to many of us, even if you are a fanatic when it comes to the world of beauty.

But this professor from Cambridge University is responsible for perhaps one of the most iconic hair styling products in the world — the GHD hair straightener.

Standing for 'Good Hair Day', Dr Moore says despite the bloggers and vloggers giving anyone, anywhere advice on how to style their hair — there's still a big misconception when it comes to using a styler.

Speaking to news.com.au while in Sydney for their latest style, the GHD Platinum +, Dr Moore said some of the biggest mistakes not only cause damage to hair follicles — but also stops a style from lasting all day.

"There's a lot of miscommunication when it comes to temperature," Dr Moore told news.com.au.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Your hair consists of three kinds of bonds. Putting your styler at the hottest temperature is not the key to getting your hair how you want it.

"You don't need anything above 185 degree celcius, because using anything above that creates vertical cracks along the cuticle, causing the cuticle to lift and resulting in tangles and splits.

"Trying to style your hair below 185C will often take many passes of the tool to achieve a good result, which is more drying to the hair and causes further split ends."

Advertisement
Advertise with NZME.

While it should come as no surprise that styling your hair with heat can cause damage — we've all been there when it comes to cranking up the heat in the hope your style will last a little longer.

"Temperatures that break the hair bond is 200 degrees," he explained.

"The higher the temperature, it can change the colour of the hair too. These people going to 230 degrees … it's really bad news and you will cause significant damage."

Dr Moore, who joined the GHD team 16 years ago and created their Research and Development lab, spends most of his time working on how to develop and change their stylers to overcome any damaging elements that feature in heat stylers available on the market.

Dr Moore, who was in Sydney on Thursday for the launch of GHD's Platinum+ smart straightener, said even a woman with curly or frizzy hair shouldn't be turning up the temperature for a better style.

In an interview with MamaMia, he explains straightening hair of different thickness was like boiling water.

"Thick hair is like heating up 10 litres of water, as opposed to thin hair which is like heating up 1 litre of water," he said. "You don't need more temperature, but you need more energy."

And speaking of water, Dr Moore said only use styling products on completely dry hair.

"If your hair is wet, the heated water will transform from a liquid to a gas and expand," he said. "Water trapped in the cortex will burst out of the strand and damage it."

Dr Moore said their latest $380 styler, which will launch in September, was the "world's first smart straightener" and used prediction to control heat and respond to the needs of your hair.

Advertisement
Advertise with NZME.

Speaking of competitors in the market, including Dyson — who this year brought out the Supersonic hair dryer for $500 — he welcomed new competition to the ever growing beauty technology market.

"They have brought out an interesting hair dryer," he said. "But where we lead and are different to Dyson is that we do the fundamental research into hair. While they are a good competitor, we have a strong competitive edge in terms of the scientific needs of hair."

Save

    Share this article

Latest from Lifestyle

Royals

Royal clash: Meghan's LA gala coincides with Trooping the Colour

11 Jun 12:08 AM
Premium
Lifestyle

Do I need to refrigerate sauce? An A-to-Z guide to storing condiments

11 Jun 12:00 AM
Premium
Lifestyle

'Flick a switch': Just how psychopathic are surgeons?

10 Jun 08:04 PM

Why wallpaper works wonders

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Royal clash: Meghan's LA gala coincides with Trooping the Colour

Royal clash: Meghan's LA gala coincides with Trooping the Colour

11 Jun 12:08 AM

Meghan will be honoured at the Night of Wonder gala in Los Angeles.

Premium
Do I need to refrigerate sauce? An A-to-Z guide to storing condiments

Do I need to refrigerate sauce? An A-to-Z guide to storing condiments

11 Jun 12:00 AM
Premium
'Flick a switch': Just how psychopathic are surgeons?

'Flick a switch': Just how psychopathic are surgeons?

10 Jun 08:04 PM
Premium
Why women should drink no more than six glasses of wine a year

Why women should drink no more than six glasses of wine a year

10 Jun 06:00 AM
BV or thrush? Know the difference
sponsored

BV or thrush? Know the difference

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP