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Home / Lifestyle

The massive design flaw with Kim Kardashian contour sticks

NZ Herald
28 Jul, 2017 02:56 AM2 mins to read

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The Launch Of KKW Beauty on June 20, 2017 in Los Angeles, California. Photo / Getty

The Launch Of KKW Beauty on June 20, 2017 in Los Angeles, California. Photo / Getty

Kim Kardashian recently made a whopping $14 million off her first contour kit drop, but fans are not happy after their pricey product has proved faulty.

The product sold out online within the first day, due largely to a cult following from beauty bloggers who were invited to the launch at Kim's Calabasas home.

View this post on Instagram

Mrs. Kimmy K 👏🏼👏🏼 Thanks for having me #kkwbeauty 🌸 @kkwbeauty

A post shared by Laura Lee (@larlarlee) on Jun 20, 2017 at 9:07pm PDT

However both bloggers and fans have reported one serious design flaw with the product, it snaps when you apply pressure. Bit of an issue for a contour stick right?

Beauty blogger, Laura Lee was doing a first impression video of the product, gifted to her by Kardashian, when the product snapped right off the base.

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"OH NO!" she cried, "Collateral damage for the review!"

View this post on Instagram

2 hours until the launch of the #KKWBEAUTY Crème Contour and Highlight Kit! Set your alarms! 9am PST KKWBEAUTY.COM

A post shared by KKW BEAUTY (@kkwbeauty) on Jun 21, 2017 at 7:03am PDT

And the carnage didn't stop there, as she was highlighting her face, another stick snapped off.

"These are just breaking off left and right," Laura said.

Photo / Laura Lee Instagram
Photo / Laura Lee Instagram

The reason for the breakage is said to be because the formula in the "bullets" is soft and creamy, so if you wind the product out more than just a small amount, it snaps completely off.

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The narrow base of the product adds to the issue, making it even easier to snap off.

According to Laura you are then just "digging a little nugget" of contour or highlight stick into your skin.

Laura isn't the only blogger to have had this issue either, both Tati, and Jackie Aina also fell victim to the faulty sticks.

Vloggers Try Kim Kardashians Contour Kit

These beauty vloggers had mixed reactions to Kim Kardashian West's contour kits—but they almost all lost it over the shimmery highlighter: http://mrie.cl/1VT8eQG (via ELLE Magazine (US))

Posted by Marie Claire on Monday, 24 July 2017

Not only are people fuming about spending over $50 on a product that breaks, but the minimal product that the contour stick contains is also causing them grief.

Jeffree star showcased just how little product you actually get in the stick, revealing that you only get a tiny 0.032 ounces for your hard-earned money.

To put this into comparison, a NYX contour stick with 0.28 ounces of product will cost you just $11.99. That's more than quadruple the amount of product, for a fifth of the price.

Kim K hasn't made any comment on the kit controversy, and fans feel she has some seriously explaining to do.

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