NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

The exclusive dating app only for the hottest and richest

news.com.au
23 Jun, 2019 12:32 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Raya: the secret dating app for celebrities. Photo / Getty Images

Raya: the secret dating app for celebrities. Photo / Getty Images

When I was first told about the Raya app, a series of teeny tiny explosions went off in my brain.

"It's invite-only," a swimsuit model told me as we sat down to record a podcast interview. "It's for people who have influence, or are … you know … creative."

Before I could comprehend the existence of an "invite only" app, the Ludicrously Hot Person took out her phone and started scrolling, swiftly sorting through various B-grade AFL footballers at a speed that would make my 18-year-old self faint.

There were dozens of them and — unsurprisingly — each and every one had selected near-identical profile photos to scream, "YES IT IS TRUE I PLAY AFL".

First, without fail, there was the perfect on-field shot to make their bicep muscles look just so, followed by various images in team tracksuits standing near patches of grass to ensure there was no room for error.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

One even posed beside a Range Rover to really drive the message home that, "I ALSO EARN LOTS AND LOTS OF MONEY".

The model informed me that Raya isn't just for single people, either. One half of the app is dedicated to professional networking, perfect for boring relationship people like me.

Immediately, three things were crystal clear:

Advertisement
Advertise with NZME.

1. AFL footballers are a bit cr*p.

2. If we were in Harry Potter, Raya would be the Hogwarts of social networking apps.

3. For journalistic purposes and the benefit of news.com.au readers (and *cough* maybe a teeny tiny bit of self-interest), I really wanted to check out Hogwarts. Immediately. And while I didn't have an owl, or a Dobby The Friendly Elf, I did have a new Ludicrously Hot Person friend who could give me a taste of what all this elitist, we-hate-muggles fuss is about.

ONE WEEK ON RAYA

Given I am neither a swimsuit model nor an AFL footballer, I knew my chances of getting approved on Raya were sketchy. What I didn't anticipate was a two-week-long stint on the "waiting list".

Discover more

Entertainment

The Chase star confesses: 'Sex was always better in my head'

19 Jun 10:19 PM
Business

The Ex-Files: My partner's child support costs from a former relationship

21 Jun 07:00 AM
Lifestyle

A new 'female Viagra' approved by FDA

22 Jun 08:42 PM
Lifestyle

Dates with DNA to find a match in Japan

23 Jun 05:00 PM

Oh yes, did I mention that part? A waiting list.

Getting accepted on Raya isn't as simple as being recommended by a friend from the upper echelons of society. Oh, no. After that, you still need to get approval from the app's developers that you are worthy of their platform.

I'm still unsure of what criteria the app developers work off (hotness, definitely hotness), but it didn't work in my favour. Despite submitting our applications at the same time, my girlfriend was accepted 10 days before I was, leaving me to perish in the waiting list with a warm, stabbing sensation in my soul.

After you jump through the first two hoops of finding someone to invite you, then being taken off the waiting list, you're asked for your credit card details because — duh — Hogwarts isn't free, silly! You want egomaniac athletes and self-described "entrepreneurs" posing on flights of stairs for absolutely no reason at all? That'll be $11.65 a month, thanks champ.

I passed over my money through gritted teeth and got to work designing my profile, which was far less sophisticated than one might expect for an app that costs three soy lattes a month.

Instead of filling out a personality test, or listing your favourite foods, Raya simply asks you to choose a few photos of yourself and sets them in a slideshow to backing music, akin to the weirdest Power Point project in the whole world.

Advertisement
Advertise with NZME.

I would have taken screenshots of all this and more for you, dear reader friends, but that's against Raya rules. In fact, the app developers are so secretive about their platform, and the members on it, that trying to take a screenshot will instantly return a warning message threatening the "suspension and/or removal of your membership". Boo.

Shoddy photos-of-my-phone-screen aside, I can't deny that I enjoyed checking out the people on Raya.

My first 10 people were, in this exact order: a film director; a model from Byron Bay; a "meditation and yoga entrepreneur"; a singer/songwriter; a model from Berlin; a hypnotherapist named Forest; a famous Australian author (who absolutely did not strike me as the type to join Raya); an AFL player with all the expected look-at-my-bicep photos, a Married At First Sight contestant I forgot existed, and a Silicon Valley tech developer.

If you are on the app for love, an obvious downside is that Raya doesn't really care for geographical limitations. Forget a 10-kilometre radius — the app will show you people from all corners of the world, boldly assuming you're the kind of person to fly to Madrid just to woo that super-hot yoga entrepreneur.

I tried to match with a few people professionally, but found the pool of people on there for platonic connections to be hopelessly shallow. Everyone's too busy swimming in the dating section, it seems.

So, overall, do I think Raya is worth it?

Advertisement
Advertise with NZME.

No. Save yourself from the impending realisation that you are, in fact, a bit of a w*nker for jumping through a series of hoops only to hand over your card details anyway.

And then go enjoy a reward in the form of three soy lattes.

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

18 Jun 05:00 PM
Lifestyle

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
Lifestyle

How healthy is chicken breast?

18 Jun 06:00 AM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

Society Insider: Property titan’s luxury car storage club; Eric Watson’s son launches MDMA business; polo power couple’s fab life

18 Jun 05:00 PM

Plus, Beauden Barrett's new side hustle.

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

Watch: Monteith’s Wild Food Challenge final returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
How healthy is chicken breast?

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
I thought I was a ‘moderate’ drinker until I started tracking my alcohol

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP