NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

The Dating Diaries: Can the 30-day sex challenge really save your relationship

Lillie Rohan
By Lillie Rohan
Entertainment Writer·NZ Herald·
15 Jun, 2023 07:32 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Kyle MacDonald - psychotherapist and relationship counsellor, weighs in on whether this saucy challenge could help save your relationship. Photo / Getty Images

Kyle MacDonald - psychotherapist and relationship counsellor, weighs in on whether this saucy challenge could help save your relationship. Photo / Getty Images

Lillie Rohan
Opinion by Lillie Rohan
Lillie Rohan is an Entertainment Writer for New Zealand’s Herald and host of It’s a Date podcast.
Learn more

OPINION:

Last Thursday I turned to my editor, iced coffee in hand, nonchalant as ever and said to her “Have you heard about the 30-day sex challenge?”

For seven seconds I saw her life flash before her eyes. She was questioning every choice that led her to have a sex-related chat with her Gen Z employee in broad daylight. Then finally, she replied with hesitancy, “Yes”.

“I’m going to do it,” I grinned, the confusion in the air growing more and more with each passing millisecond, “As a Dating Diaries column!” A look of relief crossed her face but we both stared at each other for a moment pondering how we reached this point.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The rest of the conversation isn’t sexy enough for this article, but this challenge is and deserves nothing short of your undivided attention.

So, before you get your kit off and pounce on your partner, here’s everything you need to know:

What is the 30-day sex challenge?

It originally went viral on Reddit, then the sex bible, aka. Cosmopolitan wrote about it and even Australian fitness influencer Steph Claire Smith said she tried it, now here we are discussing the challenge. The goal is to have sex with your partner every day for 30 days until you’re so close you wouldn’t even mind if they used your toothbrush - well kind of.

You may also feel like 30 days of sex is slightly excessive - a valid concern - so, allow me to introduce you instead to the Intimacy Challenge as it’s formally known, which has slightly different parameters.

Advertisement
Advertise with NZME.
View this post on Instagram

A post shared by KICPOD (@kicpod)

It’s a spin-off of the sex challenge and in theory way more vanilla, but potentially more beneficial. Basically, over the course of 30 days, you work on reconnecting with your partner through acts of service, whether it’s a massage, kissing, emotional bonding or sex. Once the 30 days are over you’re meant to feel more connected and attracted to your partner than ever before - even more than when you first met them as a bright and shiny 20-something-year-old.

As for the rules, they are completely up to you. Some couples strictly define what counts as an intimate moment, others choose to give each other a certain amount of “days off” that they can use anytime throughout the challenge and for some, the only rule is to take things day by day.

What are the benefits?

If your love language is touch or acts of service then you can skip this paragraph. Seriously - on to the next paragraph. You don’t need this tea.

But if you do need this, welcome to our judgment-free space. I spoke to Kyle MacDonald - psychotherapist and relationship counsellor aka. my unofficial best friend and got all the nitty gritty details about what benefits a 30-day intimacy challenge can provide you in your relationship. Turns out it’s more than you might have anticipated.

“Anything that leads to intentional behaviour change can be helpful - and sex and intimacy can go missing in long-term relationships,” MacDonald revealed, explaining that once you make these two elements a focus in your relationship and communicate accordingly, it can be very helpful.

Kyle MacDonald, psychotherapist and relationship counsellor.
Kyle MacDonald, psychotherapist and relationship counsellor.

“As the old saying goes - when the sexual relationship is working well, it’s a small part of the relationship, when it isn’t it becomes a big thing,” he says.

MacDonald is realistic though and in the essence of being realistic, he reminds us that while sex is one of the glues that hold a relationship together, it isn’t the only glue, “The aim with this challenge isn’t just more sex, but what other behaviours being more intimate leads to - open communication, spending time together and feeling closer.”

So, if you are partaking in the challenge with the intention of getting closer to your partner, it pays to remember a lack of sex may not be the sole reason why you feel distant from them in the first place. Try altering the challenge to suit your needs. Have a night of deep conversations, sit and have a home-cooked meal together, or if sex really is the issue, figure out why and communicate that with your partner.

What are the issues?

While this challenge has a host of benefits, it won’t necessarily save the day and you and your partner may come out of it feeling more disconnected than ever especially if you aren’t on the same page about intimacy and expectations.

This challenge may help reconnect with your partner but it may also bring up underlying issues.
This challenge may help reconnect with your partner but it may also bring up underlying issues.

MacDonald warns that throughout the 30 days, it’s important to frequently check in with your partner and make sure you are both happy to continue with it. Make sure neither of you feels like you’re being taken advantage of.

Advertisement
Advertise with NZME.

“It isn’t just a way to ‘get more sex’ as an exercise,” he says adding, “It is about building trust, changing habits and increasing open communication.

“It should never be a way to manipulate someone into having sex when they don’t want to or engaging in sex they feel uncomfortable with.”

This is why it is good to agree before starting the challenge to give each other the option of calling a one or two-day “break” and while you’re on the break, it’s important to communicate why you feel you need it.

Will it really help you reconnect?

With many fad challenges created with the intention to “fix” a relationship, it’s no surprise if you feel cynical that this won’t work for you and your partner, and maybe it won’t. But if the main reason you feel like you need to fix your relationship is that you feel an intimate disconnect from your partner, there is every chance this could be the solution.

“If people throw themselves into the challenge in the right spirit then yes, and hopefully it leads to more talking, openness and connection,” MacDonald says adding, “If intimacy has gone missing in your relationship then intentionally choosing to do the behaviours of intimacy can absolutely help.”

The intimacy challenge could be more beneficial compared to the sex challenge. Photo / Getty Images
The intimacy challenge could be more beneficial compared to the sex challenge. Photo / Getty Images

As MacDonald noted, the challenge will hopefully see you and your partner communicating more and sometimes this solves the issue but other times it can result in underlying issues arising. MacDonald says if you find this is the case then it’s worth seeking professional help like couples counselling.

Advertisement
Advertise with NZME.

“If in the process of engaging in the challenge, it throws up other issues, then it may be a sign that your relationship needs some help from a couples counsellor - to work through the issues that arise.”

Overall, he says the intimacy challenge could be more beneficial compared to the sex challenge due to the fact that the “framing is better” and that “it isn’t ‘just about sex’.”

Regardless of what you choose to partake in, MacDonald has one final piece of wisdom to share, “Both people need to be willing, and there needs to be the option to opt-out if it isn’t working.”




Save

    Share this article

Latest from Lifestyle

Lifestyle

Why this simple pecan pie is perfect for special occasions

15 Jun 02:00 AM
Premium
Lifestyle

Advice: My best friend ghosted me, and I’m devastated. Help!

15 Jun 12:00 AM
Royals

How Prince Louis charmed the crowds at Trooping the Colour

14 Jun 09:38 PM

BV or thrush? Know the difference

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Why this simple pecan pie is perfect for special occasions

Why this simple pecan pie is perfect for special occasions

15 Jun 02:00 AM

This old-fashioned pie is a classic for a reason.

Premium
Advice: My best friend ghosted me, and I’m devastated. Help!

Advice: My best friend ghosted me, and I’m devastated. Help!

15 Jun 12:00 AM
How Prince Louis charmed the crowds at Trooping the Colour

How Prince Louis charmed the crowds at Trooping the Colour

14 Jun 09:38 PM
Premium
Auckland ICU doctor's book exposes NZ health system crisis from the inside

Auckland ICU doctor's book exposes NZ health system crisis from the inside

14 Jun 08:00 PM
It was just a stopover – 18 months later, they call it home
sponsored

It was just a stopover – 18 months later, they call it home

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP