Talk about 'mini'. This Jaded London garment, sold on Asos, is about as short as it can get. Photo / Asos
Talk about 'mini'. This Jaded London garment, sold on Asos, is about as short as it can get. Photo / Asos
There's mini and then there's ... mini.
Asos is known for its fashion forward stock ... but this time, it seems to have taken the summer staple of a mini skirt a bit too far.
The British online retailer previously raised eyebrows with its line of "open-backed" jeans and unicornG-strings, The Sun reports, and now is selling a denim mini skirt that's, well, extremely mini.
The bum-bearing item was designed by Jaded London, a brand previously worn by Beyonce and described as "global street-style from East London to LA and New York", according to Asos.com.
The skirt is described as being an "extreme mini length", while the fit "cut(s) close to the body", according to a description on Asos.com.
It's not the first time that ASOS has confused customers with their style choices, The Sun reports.
In August, the UK site released this bizarre '90s-style denim skirt and jeans combination, while a handbag bag modelled on the poo emoji didn't go down very well.
Asos was also critisied in 2016 for selling a T-shirt with the word "slave" printed on it, via its second site, Asos Marketplace.
The site faced further backlash when it labelled an average-sized model as "plus sized" in an Instagram post last year.