NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Sydney cheese toastie shop has people queuing for toasted sandwiches

By Rhian Deutrom
news.com.au·
20 Jul, 2019 03:19 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Pennys Cheese Shop can be found in a laneway in Sydney's eastern suburbs. Photo / Instagram

Pennys Cheese Shop can be found in a laneway in Sydney's eastern suburbs. Photo / Instagram

A tiny cheese shop in Sydney has a chalkboard that hungry people check religously for their chances of scoring a rare treat.

It's not often you find a store that only offers one item on their food menu — but this is no ordinary shop.

And when that one item is as good as Penny Lawson's cheese toasties, there's really no point adding anything else.

Tucked in a laneway behind Sydney's Potts Point, Penny's Cheese Shop serves up the city's most decadent toasties, guaranteed to blow your tastebuds away.

Blink and you'll miss this hole-in-the-wall store, so keep those eyes peeled, 'cause this is one place you're going to want to find.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Once inside, the space feels spacious and chic, with two fridges crammed full of "farmhouse and handmade" cheeses from Australia and abroad.

The selection of hard, soft and everything-in-between cheese is incredible, the variety immense, and it's all curated by the Cheese Queen herself.

View this post on Instagram

😂💕 So much fun working with @moremccomas & @nik_to #Repost @buffet.digital ・・・ Sydney's Cheese Angel @pennyscheeseshop is here to save your Valentine's Day with her curated guide to cheesy love. No matter the kind of date, Penny has a cheese to match, including one you melt down to make a pasta sauce 😮 Head to @buffet.giftguide for her guide, illustrated by @goodfoodcrapdrawing! 🧀💘#valentinesday #buffetgiftguide #pennyscheeseshop

A post shared by Penny’s Cheese Shop (@pennyscheeseshop) on Feb 13, 2019 at 5:01pm PST

CULT CHEESE TOASTIES

Advertisement
Advertise with NZME.

Penny opened her cheese shop in August last year, with a dream to spread the good word of the Lord Cheesus to anyone who will listen.

And listen they have.

Her toasties are known far and wide as some of the most extravagant on offer, with people willing to race out of bed each morning to ensure they nab one of her crispy creations before their gone.

A cheese toastie will set you back $14 — but trust us when we say it's worth every last bite.

Discover more

Lifestyle

America's hottest chef is bringing soul food (and politics) to Wellington

26 Jul 08:00 PM
World

A look inside the secretive world of Guantánamo Bay

18 Jul 08:45 PM
Lifestyle

What cutting out sugar will do for your body

18 Jul 08:03 PM
Lifestyle

Woman finds sauce-coated door knob in takeaway

18 Jul 09:06 PM

"The toasties started as a way of reducing food waste and became a cult item very quickly," Penny explained to news.com.au.

"Now I order cheese just to use in the toasties."

THE PRODUCTION

Each morning Penny hand grates every available cheese, which is stuffed between thick slices of locally made Pioik sourdough bread.

But you won't just find cheese inside these masterpieces because the cheesemonger adds a handful of her special mix on the outside as well, ensuring a crisp finish to the toasted sandwich.

A sprinkle of salt over the top, and you've got yourself an edible work of art.

Advertisement
Advertise with NZME.
View this post on Instagram

One of the cheeses in the current grilled cheese blend from @vannellacheese this is Oaxaca. It’s fun to rip apart and it melts real good. #lookslikemushrooms

A post shared by Penny’s Cheese Shop (@pennyscheeseshop) on Apr 14, 2019 at 10:51pm PDT

The cheese blends used in Penny's sourdough toasties vary from week to week but can often reach as many as eight varieties at a time.

That's right, eight … varieties … at … a … time.

"The quantity of cheese doesn't matter so much as the quality," Penny explained.

"I always include cheddar and alpine cheese and then sometimes build it out with stronger or milder stretchy cheese."

Depending on availability, customers can choose to add fresh ham, salami, jalapeños or chives to their toasties, but we recommend starting with the OG before advancing to the next level … preferably in the same sitting, if you can handle it.

When in season, Penny even adds fresh black truffles to her cheese toasties.

Advertisement
Advertise with NZME.

Salivating, yet?

View this post on Instagram

Pretty excited about my first toastie Co.Lab with @paperbirdpottspoint kimchi. #canwecallitkimcheese ? ・・・ Penny made a toastie! For a short while you can get this sandwich collaboration from @pennyscheeseshop. Eun Hee's kimchi in a toastie with a selection of cheeses. You can even add smoked wagyu if you're feeling particularly decadent. There will also be retail jars of kimchi available at Penny's, so go all out...

A post shared by Penny’s Cheese Shop (@pennyscheeseshop) on Mar 12, 2019 at 9:32pm PDT

Every four out of five weeks, Penny will mix things up for her toastie lovers with a limited-edition cheese toastie variation — these cost extra, so brace yourself.

But the exotic flavours can range from seaweed vegemite or kimchi to an Indian-spiced pickle called eggplant kasundi.

THE CHALKBOARD COUNTDOWN

Be warned: You've got to be quick to get your hands on one of these gooey miracles.

Penny keeps a chalkboard hanging out the front of her shop, where she manually counts down to her final available toasted sandwich.

Advertisement
Advertise with NZME.

It helps the Cheese Queen manage how much golden cheese she needs to grate to keep things fresh for her customers.

"The chalkboard countdown started as a way to manage expectations for people who where travelling from near and far so they knew when we were about to run out," Penny said.

"Now, I know followers on Instagram like to watch out for when the countdown begins."

Penny's chalkboard countdown is a major drawcard. Photo / Supplied
Penny's chalkboard countdown is a major drawcard. Photo / Supplied
Once she's out, she's out, folks. Photo / Instagram
Once she's out, she's out, folks. Photo / Instagram

But it's not all about cheese — Penny also sells fresh olives, bread, butter, smoked salts, pickles and fresh eggs — her shop is a verified smorgasbord of dinner party delights.

For Penny, nothing gets better than flinging open her doors each morning at 10am to teach people about the wonderful world of cheese.

"I love opening up a new wheel of cheese and seeing what the season and the age have done to the flavour and texture," she said.

Advertisement
Advertise with NZME.

"It's the perfect life for me."

Save

    Share this article

Latest from Lifestyle

Lifestyle

Watch: Monteith’s Wild Food Challenge returns to Auckland after 11 year hiatus

18 Jun 06:32 AM
Premium
Lifestyle

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
Lifestyle

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Watch: Monteith’s Wild Food Challenge returns to Auckland after 11 year hiatus

Watch: Monteith’s Wild Food Challenge returns to Auckland after 11 year hiatus

18 Jun 06:32 AM

A live cook-off featured ox heart, wapiti, wild boar and plenty of edible wildlife.

Premium
How healthy is chicken breast?

How healthy is chicken breast?

18 Jun 06:00 AM
Premium
I thought I was a ‘moderate’ drinker until I started tracking my alcohol

I thought I was a ‘moderate’ drinker until I started tracking my alcohol

18 Jun 12:00 AM
Premium
UK sculptor claims NZ artwork copied his design, seeks recognition

UK sculptor claims NZ artwork copied his design, seeks recognition

17 Jun 10:23 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP