NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Sir Richard Branson: 'Dyslexic thinking is a skill that can give you the edge at work'

By Holly Brooker, The Media Project
Other·
16 May, 2022 07:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Sir Richard Branson is campaigning for dyslexic thinking to be recognised as a skillset, not a burden. Photo / Virgin Group
Sir Richard Branson is campaigning for dyslexic thinking to be recognised as a skillset, not a burden. Photo / Virgin Group

Sir Richard Branson is campaigning for dyslexic thinking to be recognised as a skillset, not a burden. Photo / Virgin Group

Successful entrepreneur and proud dyslexic thinker Sir Richard Branson has praised LinkedIn for adding dyslexic thinking to LinkedIn's skills section, which allows users to highlight their unique way of thinking as a strength in the workplace.

Branson worked with global charity Made by Dyslexia to encourage LinkedIn to add this as a skill, and is thrilled with the success. In the first 10 days of this addition to LinkedIn skills, 10,000 people added dyslexic thinking to their LinkedIn profile, the world's largest professional network with over 810+ million members globally.

He explains, "Dyslexic thinking is a skill that can give you the edge at work: you're likely to have strong problem-solving skills, a great imagination, and creative, big-picture thinking. I'm proud to be a dyslexic thinker and redefining Dyslexia as a skill gave me the freedom to pursue my dreams without barriers."

Read More

  • Richard Branson talks dyslexia and what kids like him ...
  • Learning to live with dyslexia
  • Tom Nicholson: Dyslexic kids need more than kind words ...
  • Parents of dyslexic children campaign for phonics: ...
  • Brain Badge: The company tick to support workers with ...

Sir Richard Branson launched the campaign on March 31 and was joined by proud dyslexic thinkers Orlando Bloom, Keira Knightley, Darcie Bussell, Maggie Aderin-Pocock, Nick Jones, and others in highlighting dyslexic thinking as a skill.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

LinkedIn's vice-president of communications Nicole Leverich said, "I'm proud to be dyslexic and a part of this movement to redefine what it means. By adding dyslexic thinking as a skill on LinkedIn, we can help recognise the creative, problem-solving and communication skills people with dyslexia bring to their work."

In another exciting development, dictionary.com has confirmed it will add "dyslexic thinking" as an official term, noting its "strengths in creative, problem-solving and communication skills".

Dyslexic thinking is a strength that Branson has advocated for, promoting and destigmatising through sharing his personal journey and his support for global charity Made by Dyslexia with founder Kate Griggs. Research by Made By Dyslexia has demonstrated that dyslexic thinking skills such as creativity, problem-solving, and leadership are vital to the 21st-century workplace.

Branson says, "This [the addition of dyslexic thinking to LinkedIn] is a monumental moment for dyslexics everywhere as our valuable way of thinking is recognised as a vital skill and it's a great way to celebrate Made By Dyslexia's fifth birthday. Understanding my #DyslexicThinking as a skill set helped me use it as a strength behind the shaping of the Virgin brand."

Advertisement
Advertise with NZME.

Four in 5 successful dyslexics attribute their success to dyslexic thinking - inventions from the lightbulb to the iPhone were created by a dyslexic mind. In line with this, the #DyslexicThinking campaign saw Sir Richard Branson along with space scientist and science educator Maggie Aderin-Pocock, founder of Soho House Group Nick Jones, Tatler editor Tori Cadogen, and founder of Dipalicious 13-year-old Omari McQueen detail how their dyslexic thinking skills aid them in navigating everyday challenges.

Made By Dyslexia founder Kate Griggs, who is dyslexic, says "Our research has demonstrated that dyslexic thinking skills such as creativity, problem-solving, and leadership are vital to the 21st-century workplace, when we reach a 50/50 work split between machines and humans, as predicted for 2025 – the skills humans will need are dyslexic thinking skills. The world's largest professional careers platform, LinkedIn, has recognised this. That's why it has offered its 810+ million members the chance to add dyslexic thinking to their profile."

There is still a long way to go in the movement's work, with a continuing focus on further change around the dyslexia conversation and encouraging everyone to celebrate the differences that make us all so unique. The charity's mission is to train every teacher globally and help every workplace to spot, support and empower every dyslexic mind.

Save

    Share this article

Latest from Lifestyle

Lifestyle

Joe Biden's 'aggressive' prostate cancer diagnosis explained

19 May 05:45 AM
Premium
Lifestyle

'Walking alongside whānau through heartbreak': Life in a NICU in NZ

19 May 02:00 AM
Lifestyle

Nutritionist and cancer survivor: 'What Kiwi parents should know about children's nutrition'

18 May 10:00 PM

Sponsored: How much is too much?

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Joe Biden's 'aggressive' prostate cancer diagnosis explained

Joe Biden's 'aggressive' prostate cancer diagnosis explained

19 May 05:45 AM

Joe Biden was diagnosed with prostate cancer, which affects 1 in 10 Kiwi men.

Premium
'Walking alongside whānau through heartbreak': Life in a NICU in NZ

'Walking alongside whānau through heartbreak': Life in a NICU in NZ

19 May 02:00 AM
Nutritionist and cancer survivor: 'What Kiwi parents should know about children's nutrition'

Nutritionist and cancer survivor: 'What Kiwi parents should know about children's nutrition'

18 May 10:00 PM
'In the winter, the roads can be a bit scary': The life of a rural midwife

'In the winter, the roads can be a bit scary': The life of a rural midwife

18 May 09:54 PM
Sponsored: Cosy up to colour all year
sponsored

Sponsored: Cosy up to colour all year

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search