NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Shelley Bridgeman: A second look at sexism

Shelley Bridgeman
By Shelley Bridgeman
Herald online·
11 Nov, 2015 06:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The dynamic between men and women is skewed, problematic and abusive, says Shelley. Photo / iStock

The dynamic between men and women is skewed, problematic and abusive, says Shelley. Photo / iStock

Shelley Bridgeman
Opinion by Shelley Bridgeman
Shelley Bridgeman is a columnist for Lifestyle at The New Zealand Herald.
Learn more

In September, in a piece entitled 'Sexism is alive and well', I gathered together "examples of women not being afforded the equality and respectful treatment they deserve".

Now, less than two months later, may I present the second instalment of an ongoing series featuring gender-based news stories in which the dynamic between men and women is skewed, deeply problematic and even abusive.

Women from history are overlooked

The Passport Office stands accused of "airbrushing great British women from history" thanks to the gender imbalance of historical figures pictured on the brand new British passport: "[o]nly two of nine cultural figures depicted in a new version of the travel document are female."

My first response was one of curiosity, a desire to see the algorithm that was used here to rank the relative value of historical figures. If the inputs were robust and women genuinely failed to make the grade, then perhaps the choices can be justified. Maybe this imbalance could be used as a springboard for a discussion about the persistent social, cultural and institutional oppression of women over the centuries. But then my thoughts turned to the young British women of today who will carry these passports that silently infer their achievements will count for less than those of men, and I'm more inclined to wonder how difficult it would have been to have traded a couple of those blokes for sheilas.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Men feel threatened by "smart women"

An article that opens with the question "Why do some men run a mile from intelligent women?" is not what anyone would want their impressionable teenage daughter reading during exam time.

It revealed that a new study by psychologists from three US universities tested 105 men and found that "smart women made them feel less masculine". Evidently, "even though most men like the idea of dating an intelligent woman, put them in front of one and that attraction suddenly withers". This study is likely to unsettle both genders. Men, quite rightly, will be affronted by assertions that they are intimidated by intelligent women while women are given notice that being brainy just might backfire on them in a social setting.

Rules about how to be a lady

On one level Country Life magazine's light-hearted, tongue-in-cheek 39 rules on how to be a lady can be viewed as just a bit of fun: a lady owns a little black dress, carries a hanky and doesn't boast on Facebook. (Yes, they also have rules for gentlemen.)

But the assertion that "a capable lady knows when to let her gentleman take charge (or let him think so)" is guaranteed to raise a few eyebrows. It reinforces the notion that the natural order of the world involves women submitting to the will of men. It also reinforces the stereotype of the hapless male being outwitted by a scheming woman. It's an equal opportunity claim that manages to be offensive to both genders.

Uneven burden of "emotional labour"

Planning what is for dinner, remembering birthdays, arranging children's playdates and thinking about buying new sheets because the old ones are getting tired are all examples of "emotional labour" - a responsibility that is all too often taken care of by the woman of the household.

One article asks: "what if, much like childcare and house keeping, the sum of this ongoing emotional management is yet another form of unpaid labo[u]r?"

Discover more

Opinion

Shelley Bridgeman: Six interior trends to avoid

27 Dec 06:00 PM
Opinion

Shelley Bridgeman: Sexism is alive and well

17 Sep 01:07 AM
Opinion

Polly Gillespie: Restraining orders and blind dates

23 Sep 03:00 AM
Opinion

Are you a sucker for infomercials?

15 Oct 12:42 AM

There's a school of thought that it is this taken-for-granted service (usually provided by women) that gives men the freedom to go out every day with minds unimpeded by the minutiae of daily life. Perhaps those people performing emotional labour should go on strike until their efforts are appreciated or at least acknowledged.

Covering up sexual exploitation

It was recently reported that "senior boys" from a New Zealand secondary school "had a competition where they would get young girls drunk and they would dangle their genitalia over their faces and take photos".

Advertisement
Advertise with NZME.

As if that wasn't bad enough the images were then posted on Facebook. But wait, there's more. The perpetrators were not charged; police just issued a warning to the boys concerned. And, to smooth it over even more seamlessly, the school has not been named, simultaneously ensuring that all secondary schools are under a cloud of suspicion and signaling to the offending boys that serious consequences do not ensue from performing "lewd acts on drunk girls".

All in all, it has the hallmarks of a very slick and coordinated cover-up operation. It's appalling that the interests of the male perpetrators have been deemed more important than those of the female victims.

- nzherald.co.nz

Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

They’re gentle. They’re seasonal. They’re soft boy cooks

22 Jun 06:00 AM
Premium
Lifestyle

Dealing with the Sunday scaries? Here’s how to address your anxiety

22 Jun 03:00 AM
Lifestyle

Suzy Cato on overcoming redundancy, helping children, and why she's never met her biological father

21 Jun 07:00 PM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
They’re gentle. They’re seasonal. They’re soft boy cooks

They’re gentle. They’re seasonal. They’re soft boy cooks

22 Jun 06:00 AM

New York Times: These charismatic cooks are a counter to harder-edge chefs.

Premium
Dealing with the Sunday scaries? Here’s how to address your anxiety

Dealing with the Sunday scaries? Here’s how to address your anxiety

22 Jun 03:00 AM
Suzy Cato on overcoming redundancy, helping children, and why she's never met her biological father

Suzy Cato on overcoming redundancy, helping children, and why she's never met her biological father

21 Jun 07:00 PM
Premium
Instagram wants Gen Z. What does Gen Z want from Instagram?

Instagram wants Gen Z. What does Gen Z want from Instagram?

21 Jun 06:00 PM
Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi
sponsored

Inside Leigh Hart’s bonkers quest to hand-deliver a SnackaChangi chip to every Kiwi

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP