Here's the situation until further notice:
It's okay to use the word fat...
- providing you are talking from experience and owning it, eg Boris Johnson in recent days. Otherwise it is much better and more polite to say 'overweight.' Obese is still a word you only want to hear in a medical context.
Everyone has clocked that you don't have to be Cyril Smith to be obese
A BMI of over 30 will do it.
It's no longer cool to be skinny
What you want to be is fit, strong and lithe and it's far better to have a six pack and honed biceps than bird-like legs and bony shoulders. Daisy Ridley's figure (Rey in the sequels to Star Wars) is the one to aspire to or Adriene's (as in yoga with Adriene). Women of all ages want to look like we can wield the light sabre, we don't want to wear flowers in our hair and get carried across puddles any more. (While we're on the subject of looking healthy, smoking: looking more and more like standing outside Greggs with a sausage roll in both hands and a Covid mask around your eyes).
Men in their fifties and sixties (previously the most resistant to dietary change) are now level pegging with their diet conscious female counterparts
They may even be ahead of them. Look at the enviable shape Pierce Brosnan is in, and are you surprised? No, because that's the way the midlife men are heading. This time last year your average fiftysomething man was considering giving up biscuits. Once we're out of lockdown they'll all be fasting before midday, no carbs or booze Monday to Friday, and boxing three times a week. It's already happening.
You don't have to be slim any more to wear tiny shorts and a crop top
The new rule is: fine if it's firm not flabby.
Adele has lost a ton of weight (44 or more kilograms) and that's got everyone thinking
If Adele with the big voice and the big personality can still be Adele and a third of the size… Well. Fat apologists have lost a big one in Adele.
Boris is the game changer
He's the one who was always out for a run looking lardy, but square as a prop forward, living the Billy Bunter dream. That dream is now over for good.
Stay Alert.