NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & TΕ«rangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • ManawatΕ« - Whanganui
    • All ManawatΕ« - Whanganui
    • Whanganui
    • Palmerston North
    • ManawatΕ«
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Lifestyle

Samsung slammed for airbrushing

news.com.au
30 Jun, 2016 01:30 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber? Β Sign in here

Listening to articles is free for open-access contentβ€”explore other articles or learn more about text-to-speech.
β€Œ
Save

    Share this article

The blogger was furious to find her face airbrushed when taking a selfie on her new phone. Photo / Instagram, iammelwells

The blogger was furious to find her face airbrushed when taking a selfie on her new phone. Photo / Instagram, iammelwells

Popular British author and blogger Mel Wells took to Instagram this week to slam Samsung after discovering that her mobile phone's camera automatically airbrushes her.

Wells posted side-by-side selfies showing one with her "seriously airbrushed face" and one with no filter.

"I think I'll keep my freckles and imperfections since this is how I look in 3D and this is how all my friends see me in real life," Wells wrote.

View this post on Instagram

Wow Samsung. When you get a brand new phone and go to take a selfie and realise that the default setting on the front camera is automatically on "Beauty level 8" which evidently means: seriously airbrushed face. This means everyone who gets a new Samsung phone and flicks the front camera on is automatically being told "Hi, we're Samsung and we think you look way better when we automatically airbrush your selfies for you, x 8!!" Thanks @samsungmobile for the vote of confidence, I think I'll keep my freckles and imperfections since this is how I look in 3D and this is how all my friends see me in real life. I hope young girls are buying iPhones instead of Samsungs. (Wait, do iPhones do this too?) To clarify - no apps here - this is Samsung's DEFAULT FRONT CAMERA SETTING. πŸ˜ŸπŸ™ˆ

A post shared by Melissa Wells ☽ 𓆉 (@iammelwells) on Jun 22, 2016 at 5:28am PDT

The full caption on her Instagram post read:

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"Wow Samsung. When you get a brand new phone and go to take a selfie and realise that the default setting on the front camera is automatically on "Beauty level 8" which evidently means: seriously airbrushed face. This means everyone who gets a new Samsung phone and flicks the front camera on is automatically being told "Hi, we're Samsung and we think you look way better when we automatically airbrush your selfies for you, x 8!!" Thanks @samsungmobile for the vote of confidence, I think I'll keep my freckles and imperfections since this is how I look in 3D and this is how all my friends see me in real life. I hope young girls are buying iPhones instead of Samsungs. (Wait, do iPhones do this too?) To clarify - no apps here - this is Samsung's DEFAULT FRONT CAMERA SETTING."

Wells - an ex-actor, bulimia sufferer and author of book The Goddess Revolution - argued that young girls should not be encouraged to hide their imperfections.

Most of Wells' 21,000+ Instagram followers agreed with her sentiments, saying that she looks better without the filter and gave the photo over 1300 likes.

But others tried to argue that she could just turn off the automatic airbrush setting.

Advertisement
Advertise with NZME.
View this post on Instagram

Bye bye babies I'm off to the motherland to meet some very important Goddesses ❀ πŸ’₯πŸ’ƒπŸ¦„πŸŒˆπŸŒ΄β˜‰πŸ‘™ Next Stop Bali ✈🌍 ❀ @melwellsretreats #passportgettingrinsedthisyear #travel #adventure #onelife #balibound #goddessretreat #selflove #TheGoddessRevolution

A post shared by Melissa Wells ☽ 𓆉 (@iammelwells) on Jun 27, 2016 at 9:35am PDT

She responded to those comments with a follow-up Instagram post:

"For those people saying "What's the problem, just turn it off," that wasn't the point I was making. Of course you can turn the setting off/on as you please. The point I was making is that when you first buy a brand new handset, this setting is already automatically applied to the front camera and to beauty level 8. So already assuming the consumer wants to be airbrushed. I wanted to raise this point as I think it's one thing for us the consumer to decide to edit our photo after its been taken, but it's another thing for the manufacturer to do it for us before we've even taken the shot. The more we are told that we are supposed to look flawless, the more unhappy we will feel in our own skin - because none of us are flawless! On the contrary - it is our imperfections that make us most beautiful. Social media comparison has a massive impact on anxiety levels in young people and half the problem is we are being presented with flawless airbrushed photos constantly. In #TheGoddessRevolution there's a chapter called 'The Instaperfect Highlight Reel'. We all use filters and want to look our best, and this is not a rant about never editing photos because we've all done it - just remember when you're scrolling that usually what you're seeing is just an orchestrated and edited snapshot into someone's Instalife."

Discover more

Lifestyle

'I'm going out to get arrested tonight'

22 Jun 03:45 AM
Lifestyle

Prankster dad copies daughter's selfies

29 Jun 07:15 AM
Travel

Man arrested after selfie with flight attendant

30 Jun 03:39 AM
Lifestyle

Kiwis keep egotism well checked

05 Jul 04:00 AM
Save

    Share this article

Latest from Lifestyle

Premium
Lifestyle

Josh Emett and the eclair that became an icon

Premium
Lifestyle

β€˜They come at you’: The grandmothers playing rough at a kids’ sport

17 Jun 06:00 AM
World

How often you should be cleaning your toilet, according to experts

17 Jun 12:12 AM

Sponsored: Embrace the senses

sponsored
Advertisement
Advertise with NZME.

Latest from Lifestyle

Premium
Josh Emett and the eclair that became an icon

Josh Emett and the eclair that became an icon

It’s been an Onslow signature menu item since day one. Now, Josh Emett’s famous crayfish eclair has clawed its way into the Iconic Auckland Eats Top 100 list. Video / Alyse Wright

Premium
β€˜They come at you’: The grandmothers playing rough at a kids’ sport

β€˜They come at you’: The grandmothers playing rough at a kids’ sport

17 Jun 06:00 AM
How often you should be cleaning your toilet, according to experts

How often you should be cleaning your toilet, according to experts

17 Jun 12:12 AM
Premium
β€˜I’ve given up asking’: Why so many midlifers are struggling with sexless marriages

β€˜I’ve given up asking’: Why so many midlifers are struggling with sexless marriages

16 Jun 11:52 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • Β© Copyright 2025 NZME Publishing Limited
TOP